Following from our previous post last Thursday, here are the additional five mistakes that we see people make in their Google AdWord Campaigns: 6. Not targetting the right group of searchers: Is your product or services aimed towards a particular demographic or geographical location? Did you know that you can set your AdWord campaigns to target those [...]
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Google AdWords are a fantastic way to drive relevant, targeted traffic to your website. Managed correctly they can have huge conversion rates – resulting in more leads and sales via your website. Setting up a Google AdWord account is relatively straightforward. However there are some common mistakes that people make along the way. This list [...]
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We’ve talked a lot about Twitter in the SMEketing Marketing Blog, but that’s just because we love it so much and we know what benefits it can bring to a small business. So we’ve decided to put down the top 20 business benefits we think Twitter can have on a business (in no particular order): [...]
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Google Analytics is a fantastic free service that lets you monitor your website performance and the activities visitors take on your site. Tracking your website performance is a vital part of search engine optimisation (SEO), but it can become even more valuable when you start to track your online conversions. A conversion is an action [...]
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I am organising a trip up to London with some friends in September. We’ve decided to save some money and use the MegaBus to travel from Southampton. Due to my love of all thing organising, I was put in charge of sorting out the costs etc. So first thing I did was to Google MegaBus. [...]
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A guest post from Nick Belcher at Reputation Selling The recommendation from someone else still remains one of the most trusted sources of information in helping people to decide buy a product or service. Many businesses acknowledge that word of mouth is an effective way of attracting new customers and so make an effort to use [...]
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SMEketing are happy to launch our new offer of a Free SEO Report; you can apply for one of these non-automated reports here: Free SEO Report. The Free SEO Reports will cover: On-page SEO Factors: Your homepage Global Navigation Category Pages/Subcategory Pages Content Pages Off-page SEO Factors: Number of indexed pages Number of inbound links [...]
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