SMEketing Marketing Blog

You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as …

Email marketing is one of the most cost effective tools out there for small businesses. Why use Email Marketing? Well, it works. Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible £25 for every pound spent in 2007. To put this in …

I’ve been very busy this week – visiting clients and prospects throught the South of England. I’ve been to Guildford, Portsmouth, Southampton and Eastleigh! So I’ve not had a chance to write a proper blog post. The aim of this blog is to provide educational content, to help small businesses understand the various marketing strategies …

This week’s blog topic is all about O2 and the new iPhone 3G S (current model is iPhone 3G, new model 3G S). Apple unveiled the new iPhone 3G S at yesterday’s annual Worldwide Developers Conference (WWDC) in San Francisco. Rumors of a new iPhone have been whirling around for months and months, so this …

SEO (or Search Engine Optimisation) is defined by Wikipedia as: “the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results”. SEO is something that can be done by yourself – up to a point. The major search engines are constantly changing …

Last week SMEketing launched a white paper campaign for a local IT company here in Hampshire. Wikipedia defines a white paper as: “An authoritative report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions.” If the product you sell is expensive, …

Small business networking is hugely important for all small businesses. Most people recognise that in for small business success, it’s not just about what you know – it’s who you know. One of the best ways of generating new business is through networking. For small businesses the return on your investment (ROI) can be huge. …

Okay, so I hope I’ve managed to convince you of the marketing benefits of getting your small business on Twitter. Now, as promised here is SMEketing’s guide to getting started. It’s extremely simple; however it does come with a warning though – Twitter can be seriously addictive! Create an account and set up your profile: …

Heard of a little thing called Twitter? I hope so! At SMEketing in Hampshire, not a day goes past where we don’t read some kind of article on it. They’re not always positive articles – like most success stories, there are people who love it, and people who loathe it. But at the end of …

Okay small business owners, I have some questions for you here: How many of you reading this, know what your logo is? (I’m really hoping you’re nodding along, safe in the knowledge that you know what your logo is! I’ll be scared if  you don’t, unless you’re just starting a new business and haven’t had a …