SMEketing Marketing Blog

A couple of months ago, MarketingSherpa released the results of a study they had undertaken, into the most effective methods of growing an email marketing list. The researchers asked more than 1100 marketers to indicate the effectiveness of various methods used within their organisation. This is what they found: Although these results are based on …

Wikipedia describes black hat SEO as “SEO tactics such as spamdexing, attempt to redirect search results to particular target pages in a fashion that is against the search engines’ terms of service and is often considered unethical SEO.” The alternative is white hat SEO, which are the techniques that are approved by the search engines …

  At SMEketing, we’re always going on about the importance of testing – test your landing pages, test your Google AdWord ads, test your call to actions… and what else? Test your email marketing! But what to test? Email marketing can be daunting enough, but if you really want to help improve your campaigns and …

If you’ve got a new website and you’re trying to optimise it and improve it’s position in the search engine results for your desired key terms, you may be aware that link building is an important area of SEO that you need to focus on. So it could be tempting to respond positively to an …

Back in February, Google made a large change to their algorithm. They make small tweaks and changes on a regular basis which normally go unannounced and unnoticed. However, this change, called Panda, is thought to have affected up to 12% of search query results in the US, so you can assume that there will be …

Think Facebook is still a fad for teenagers? Think again. These stats, taken from eConsultancy’s article 20+ Mind-blowing social media statistics: One year later shows how incredibly fast this medium (and others) has grow in just the last year alone. 12 months ago: Facebook has 350 million active users on global basis. Now: Facebook officially …

You may have heard people talking about the ‘bounce rate’ of a website, or more specifically a web page. If you’ve got Google Analytics, or another website tracker installed, you may see the bounce rate in a lot of your reports. But what does it mean and how can you use this data to improve …

Last Friday, Google announced that a large algorithm change had taken place on Thursday night. Normally this isn’t such big news – Google are always updating and tweaking their algorithm in the quest to make search results as high quality as possible. However, this wasn’t just some minor tweak. Taken from the official Google Blog: …

Before you start any kind of search engine optimisation activity, you must first undertake some keyword research. Keywords are the phrases that potential visitors (and customers) will type into the search engine to find your website. You might think that it’s easy to select a few, well targeted keywords, but in reality you need to …

The speed at which your website loads is an important factor – for both usability and SEO. No one likes to sit and wait for a page to load – we’re not in the 90′s anymore! Google knows this and has taken the (correct) assumption that a faster loading website/page leads to an improved user …