One of our most popular posts in this blog has been our “Top 10 SEO Mistakes Your Small Business Should Avoid“. This was based around the activities and actions you might implement when trying to optimise your own business website. So we thought it was time we created another similar post, however this will be …
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We all know that every business requires an effective website in order to succeed online (and quite often offline too). If you want to perform well online, you must put effort into ensuring your website performs well in the search engines. However, as well as improved search rankings, there are a host of other business benefits …
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Do you use email marketing as part of your marketing communications? So many companies are now using it to communicate with existing customers and prospects. There are so many benefits to email marketing, the main ones being:. Super low cost Super fast Super flexible Super instant reporting and analysis So email marketing really is super. …
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We recently had a comment via our SMEketing Marketing YouTube channel from a marketer in need of some link building advice: Hi! Fantastic video, sooooo helpful!!! It would be fantastic to see a video on how to create inbound links….. I went to university in Southampton, and now I am within my first year of …
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Founded in December 2002 and launched in May 2003, it is mainly used for professional networking Some LinkedIn statistics (as of April 2010): More than 65 million registered users Covers more than 200 countries and territories worldwide On average 36.5M people visit LinkedIn.com every month 51% male, 49% female Average age – 35-49 47% college …
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Twitter is an extremely effective tool for promoting and managing events. If you hold any kind of events, be it seminars, webinars, exhibitions or training workshops, you can use Twitter to help ensure it is a success. Some Twitter statistics (from April 2010) Twitter now has 105,779,710 registered users New users are signing up at …
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Online promotion is a key marketing method for small businesses. If you’re promoting a new offer, product or service, how can you market it online? One of the key benefits of the Internet is that it creates an even platform – allowing smaller businesses to promote themselves at a relatively low cost. But you still need …
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In our final post about Google Webmaster Tools, we explain what all the reports mean and how you can use some of them to help improve the performance of your website. Dashboard Tells you a summary of your key reports – search queries, crawl rate, keywords, sitemaps and links to your page Site configuration Sitemaps– this page will …
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If you have read our other posts on registering your site with Google Webmaster Tools, you should both understand the importance of this to your website SEO, and also now have an account and your website should be verified. If you still need to undertake these steps, read these last two blog posts: What is …
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Our previous post introduced Google Webmaster – what it was and how it can benefit your website in terms of its performance and how it can aid you with any search engine optimisation (SEO) efforts. In order to get the benefits of Google Webmaster, you first need to register and verify your site with Google …
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