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Facebook and Google Ads are two avenues of the marketing world are just beginning to be tapped (when you think about the age of marketing in general, these are relatively new advertising mediums). Students who are graduating university right now with marketing degrees will most likely have not been trained in Google PPC or on the [...]

You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as [...]