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Since it’s the end of the year, we thought it would be nice to let you know what our most popular posts of 2011 were. These are based on page views, and although the older posts have a better chance of having more views, we do have some recent posts that made the top 10 [...]

Before you start any kind of search engine optimisation activity, you must first undertake some keyword research. Keywords are the phrases that potential visitors (and customers) will type into the search engine to find your website. You might think that it’s easy to select a few, well targeted keywords, but in reality you need to [...]

Online promotion is a key marketing method for small businesses. If you’re promoting a new offer, product or service, how can you market it online? One of the key benefits of the Internet is that it creates an even platform – allowing smaller businesses to promote themselves at a relatively low cost. But you still need [...]

We’ve previously written a blog post about what Google Alerts are and why you should be using them, but we thought we’d go one step further and show you how to set them up: If you liked the video, please log into YouTube and rate it and comment – we’d really appreaciate it! Like always, [...]

Twitter has hit the mainstream, it’s official. It started 2009 with 6 million users, and has now grown to over 16 million users today. If you’re not already using Twitter, then you should be. Check out these posts to learn why and how: Twitter: Small Business Success Stories – Will yours be one of them?  Guide [...]

You may think that you know enough about your business and the industry you work in, to not have a formal marketing plan or strategy. If you’re lucky enough to not be affected by the recession, and your small business is still performing well, you may take the stance of ‘if it ain’t broke, don’t fix [...]

You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as [...]

I’ve been very busy this week – visiting clients and prospects throught the South of England. I’ve been to Guildford, Portsmouth, Southampton and Eastleigh! So I’ve not had a chance to write a proper blog post. The aim of this blog is to provide educational content, to help small businesses understand the various marketing strategies [...]

Okay small business owners, I have some questions for you here: How many of you reading this, know what your logo is? (I’m really hoping you’re nodding along, safe in the knowledge that you know what your logo is! I’ll be scared if  you don’t, unless you’re just starting a new business and haven’t had a [...]