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If you want a successful online marketing presence, there are certain things you need to do on a regular basis to keep on top of things. It’s handy to have regular, thorough website audits, but for the most part a few regular checks and activities can ensure your site is performing as well as possible. [...]

Facebook and Google Ads are two avenues of the marketing world are just beginning to be tapped (when you think about the age of marketing in general, these are relatively new advertising mediums). Students who are graduating university right now with marketing degrees will most likely have not been trained in Google PPC or on the [...]

Following from our previous post last Thursday, here are the additional five mistakes that we see people make in their Google AdWord Campaigns: 6. Not targetting the right group of searchers: Is your product or services aimed towards a particular demographic or geographical location? Did you know that you can set your AdWord campaigns to target those [...]

Google AdWords are a fantastic way to drive relevant, targeted traffic to your website. Managed correctly they can have huge conversion rates – resulting in more leads and sales via your website. Setting up a Google AdWord account is relatively straightforward. However there are some common mistakes that people make along the way. This list [...]

We all know that every business requires an effective website in order to succeed online (and quite often offline too). If you want to perform well online, you must put effort into ensuring your website performs well in the search engines. However, as well as improved search rankings, there are a host of other business benefits [...]

Online promotion is a key marketing method for small businesses. If you’re promoting a new offer, product or service, how can you market it online? One of the key benefits of the Internet is that it creates an even platform – allowing smaller businesses to promote themselves at a relatively low cost. But you still need [...]

We’ve established in the last post (Do You Have Dedicated Landing Pages for Your PPC?) that landing pages are vital if you want to get the most from your Pay Per Click (PPC) campaigns such as Google AdWords. They are the key to converting visitors onsite – getting visitors to complete the actions you want [...]

Pay Per Click (PPC) advertising is now one of the fastest growing forms of advertising. Most of you will be familar with Google AdWords – you bid on particular keywords, create adverts relating to those keywords, set a maximum amount you want to pay for each click on that ad for that keyword – and [...]

You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as [...]

I was driving back to Southampton on the M3 the other day when I heard an interesting fact on the radio; did you know that 80% of research before purchase is done online. 88.14% of those searches are done using Google. So if you’re running a small business, your website must be found on Google to have [...]