Email Marketing for Small Businesses

June 26, 2009

Email marketing is one of the most cost effective tools out there for small businesses. 

Why use Email Marketing?

Well, it works. Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible £25 for every pound spent in 2007. To put this in perspective, that’s more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.

 Why does email marketing work? 

• It’s cost effective – While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around 2p per recipient.
• It’s immediate – Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It’s relevant – Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• It’s completely measureable – More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

With the SMEketing Email Marketing Tool, we make the process of email marketing very simple while giving you the most advanced features available from any email marketing system.

 The SMEketing Email Marketing tool has these features and benefits:    

• Personalization: Make it personal by inserting your subscribers name or the last product they purchased.
• Forward to a friend: Let your recipients spread the word virally and track the results.
• Only pay when you send: Simple pricing that means you only pay when you send, no monthly or hidden fees.
• Send at any time: Full control over when your recipients will receive your campaigns.
• Free campaign archive: Add a line of code to your website for a full archive that automatically updates.
• Powerful reports: Track the opens, clicks, forwards, unsubscribes, bounces and more.
• No ugly logos or links: We never insert our own logo or links.
• Top notch deliverability: Authentication, relationships with ISP’s and more ensure your emails are delivered.

Get in touch if you want your business to start reaping the benefits of high quality email marketing campaigns!

Filed under: Email Marketing

Tags: Email Marketing, emails, lead generation, Small business, Small Business Marketing, SME