http://www.SMEketing.com Mon, 08 Mar 2010 09:00:09 +0000 http://backend.userland.com/rss092 en We've established in the last post (Do You Have Dedicated Landing Pages for Your PPC?) that landing pages are vital if you want to get the most from your Pay Per Click (PPC) campaigns such as Google AdWords. They are the key to converting visitors onsite - getting visitors to ... http://www.SMEketing.com/top-tips-for-landing-pages/#utm_source=feed&utm_medium=feed&utm_campaign=feed Pay Per Click (PPC) advertising is now one of the fastest growing forms of advertising. Most of you will be familar with Google AdWords - you bid on particular keywords, create adverts relating to those keywords, set a maximum amount you want to pay for each click on that ad ... http://www.SMEketing.com/landing-pages-for-ppc/#utm_source=feed&utm_medium=feed&utm_campaign=feed If you're using Twitter you will hopefully be starting to see the benefits. All businesses, large and small can benefit from using Twitter. Broadly speaking, the main benefits from using Twitter for business are: Promotion Market research Networking Lead generation Education So if we're focusing on the first point of 'Promotion', we need to look at ... http://www.SMEketing.com/twitter-backgrounds/#utm_source=feed&utm_medium=feed&utm_campaign=feed Blogs are now extremely commonplace and are part of a large majorty of websites. You may understand the business benefits of a blog, but what do you do if you'd like your organisation to start blogging, but senior management aren't so sure. This has happened to a few of our clients, ... http://www.SMEketing.com/blog-business-case/#utm_source=feed&utm_medium=feed&utm_campaign=feed Video is fast becoming a key differentiator between companies that are actively marketing themselves and engaging in communication with their prospects and customers, and those companies that are plodding along, relying on the same old tactics to keep them afloat. If you want to take the step into video, you might ... http://www.SMEketing.com/video-seo/#utm_source=feed&utm_medium=feed&utm_campaign=feed There are many awards out there you can enter. Awards for enterprising businesses owners, awards specific to your industry, green awards, local involvement awards… with a bit of research you can find a host of awards that your company can enter. Some are free and some involve a small cost. But ... http://www.SMEketing.com/enteringawards/#utm_source=feed&utm_medium=feed&utm_campaign=feed Our last blog post featured the top five uses of email marketing; now you know what you should be using email marketing for, what mistakes should you avoid? Email marketing takes time and practice to get right - don't expect amazing results from day one. Like most marketing initiatives, the first ... http://www.SMEketing.com/top-ten-email-marketing-mistakes/#utm_source=feed&utm_medium=feed&utm_campaign=feed Email is consistently rates as the most used application on the Internet. According to Epsilon International via Econsultancy Blog in June 2009: Email is used more regularly than social networking for personal communication. 79% of respondents use email as their primary mode of communication, only 10% use social networks. Email has ... http://www.SMEketing.com/email-marketing-use/#utm_source=feed&utm_medium=feed&utm_campaign=feed We've previously written a blog post about what Google Alerts are and why you should be using them, but we thought we'd go one step further and show you how to set them up: If you liked the video, please log into YouTube and rate it and comment - we'd really ... http://www.SMEketing.com/how-to-create-google-alerts/#utm_source=feed&utm_medium=feed&utm_campaign=feed Our January offer of a  Twitter & Facebook Business Page for just £120 is nearly up, and we have two left! If you would like to take advantage of this offer, then get in touch straight away! This offer expires on Friday and once gone, the price will go back up! If ... http://www.SMEketing.com/two-left-twitter-facebook-business-page-for-just-120/#utm_source=feed&utm_medium=feed&utm_campaign=feed