We are now firmly into 2017, I hope you’re having a good year so far! One of my clients has recently gone through a rebrand, and as a result all of their marketing material needs to be updated; this is great news for me as I love creating beautiful new marketing materials! In order to get my creative juices flowing, I did a bit of research into the top graphic design trends for 2017. So I thought I’d share what I’d found on my blog.
Lots of bright, bold colours!
Colour is IN in 2017! Sorry if you’re a fan of a neutral palette, but I’m afraid you’re about to see lots of big, bold, bright colours in 2017. This is great for helping graphic designers to portray emotion and character within their designs.
Lots of bold typography
Bold typesets are due to make a comeback. There’s recently been a real trend for thin, flat typography and design (especially online). This is set to stay, but it’s going to be complimented by bolder typesets and stronger fonts. Great for helping to provide emphasis and attention when creating marketing materials and messaging.
I think we can all hold our hands up to relying on stock photography… it’s not going to go away as its quick, affordable and bloody useful! However, there will be much more focus on authentic photography in 2017 – people want to see the real you and your real products, offices, working environments. The rise of Instagram and its use within business is helping this trend. There’s no escaping it, so just get on board and get your camera out!
Hand drawn graphics
I adore the look of hand drawn graphics and love adding it to more structured content. Hand drawn elements – be it illustrations or fonts, are going to be big in 2017. If you want to join in on this bandwagon, but aren’t sure where to start, consider installing some hand drawn Google Fonts and using them as a headline (H1) font on your website (there’s currently 126 handwritten style fonts, all for free within Google Fonts, so plenty to choose from!).
Gifs are getting bigger
Everyone loves a humorous gif, you’ll find them floating around your Facebook feed constantly. But one of the biggest graphic design trends for 2017 is going to see businesses using them in a more professional format, to help support their messaging, when text alone isn’t enough.
Taking old fashioned, retro styling and giving it a modern twist with cool funky photography and fonts is going to be a huge design trend in 2017. Modern retro has been around for a while, but it’s going mainstream in 2017! This will be especially popular within logo design.