Part five part of this six part blog series on SEO explains how you can build up the number of links pointing to your site.

This is a common problem businesses have – how can you increase the number of links pointing to your site. We’ve already established that link farms and reciprocal linking is a big no no. So what other options do you have available?

Here are a list of link building ideas:

• Blogging: Good quality blog posts help to build links, as other bloggers may link to them. You can also register your blog with RSS feed directories and submit each blog post to social bookmarking sites (such as Digg, StumbleUpon etc)
• Social Media: Social media is becoming more prevalent in marketing than ever. It’s not clear yet exactly how much weigh the search engines will place on the links resulting from sites like Twitter, Facebook and LinkedIn etc, but it’s still a very worthwhile area to invest some time in. There are many more benefits to social media than just link building
• Press Releases: Creating optimised press releases and submitting them to online newswires are an excellent way of generating a high volume of good quality links
• Article Marketing: Creating well written and well optimised articles and submitting them to sites like eZine and GoArticle will help generate not only good quality links, but click throughs from reputable sources
• Link Building Through Competitor Analysis: This is as simple as looking at the links your competitors have, and copying them! See here to find how to How to Increase the Number of Links to Your Small Business Website using the Yahoo! LinkDomain search query

The final part of this six part series will focus on how you can measure and track your SEO campaign.

Call us on 023 8083 7271 if you want more information on SMEketing’s SEO services.