Reputation Management:
How to monitor your brand online

March 15, 2010

The last post discussed why online brand reputation management is important. This post will explain how you can monitor the web for mentions of your brand.

This excellent 21 step by step guide was taken from ronnestam.com and his post on 21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation

Follow these 21 steps to take gain some sort of control of where your brand might be mentioned online:

1. First thing. Head over to Google Alerts and enter the keywords you want to monitor. This is the easy one.
2. Then do the same over at Socialmention Alerts. An easy one too. However, these first two ones are a little bit slow so continue reading.
3. Register an account on Netvibes.com and once your done keep that Internet browser window open.
4. Open one more window (press CTRL+N or CMD+N on a Mac)
5. In the new window, go to socialmention.com and perform a search on the keywords (for example the name of your brand) you want to track.
6. Once you have gotten your result. Look for the orange RSS icon in the top right corner.
   Click the RSS Feed icon.
7. Now select the link in your web browser and copy (press CTRL+C or CMD+C on a mac).
8. Switch back to the window where you have your new Netvibes.com page.
9. In the top, press new Tab and name it with the keyword you searched for.
10. In the top left, click the green button ‘Ad Content’ and choose Ad a Feed in the drop down menu.
11. Place your marker in the field that says ‘Enter a feed address or website URL for auto detection’ and paste (CTRL+V or CMD+V on a mac).
12. Press the button Add Feed besides your pasted link.
13. Now press the little green button that says ‘add’ and you search result will be displayed in the bottom field below the Tab that you just named.
14. Switch windows and perform the same search in Socialmention but this time click the tab Microblogs above the search field
15. Redo the entire process and you have added your next search.
16. Once you are done you should have searches in each and every area from the web.
17. Now Switch window back to the one with Social Mention and go to Icerocket.com
18. On Icerocket you will find the RSS results to the left.
19. Now perform the same process except for creating new tabs in Netvibes.
20. Once done, go to Twingly.com and perform the same searches on both Blogs and Microblogs.
21. Last thing to do. Go to the preferences of your internet browser and change your startpage to netvibes.com

Carrying out these steps will ensure you are aware of what is being said about you, where and by whom.

Happy monitoring!

Filed under: Public Relations

Tags: brand reputation, Branding, PR, Reputation