Online Promotion: How to promote a new offer, product or service online

Posted in: Marketing Planning & Strategy, Pay Per Click (PPC) Advertising, Public Relations|June 24, 20103 Comments

Online promotion is a key marketing method for small businesses. If you’re promoting a new offer, product or service, how can you market it online? One of the key benefits of the Internet is that it creates an even platform – allowing smaller businesses to promote themselves at a relatively low cost. But you still need to understand what is available, and how to best promote yourself using these online tools.

So imagine you have a new offer – promoting 50% of a particular product – what can you do to push this promotion online?

• Create special offer page
  • Explain what the offer is
  • What are the benefits?
  • What are exactly are you offering – what can your customers expect to receive?
  • What is the cost? (free, percentage off, pounds off etc)
  • How to order?
  • Include form on the page to register

Then promote this page using various online platforms:

• If you are using Google AdWords or any other form of pay per click advertising, create a special campaign with dedicated adverts pointing to your promotion web page.
• Create a press release about your offer
  • Upload it to online newswires
  • Might be worth paying £45 or so to put it on a paid newswire
  • Email it to industry journalists and publications (both online and physical)
• Promote on all social media sites
  • Twitter
  • Facebook
  • LinkedIn
• Create a blog post about it
  • Link to the main landing page
• Create an article about it
  • The benefits of your offer and how it can help your customers
• Create an email about it and blast it out to your email marketing list
  • For previous prospects that maybe didn’t convert in the past, try writing a personalised sales letter to the contact and posting it (old school, but still a good-un!). Explain what the offer is and include a link to the page for people to register for it, and a paper form which they can fax/scan/email back.
• Add it to your email signature
• Maybe consider buying some banner ads on relevant event marketing websites
• When you sell one, try and get a customer testimonial which you can add to the promotional page (and other marketing materials)
• See if you can get existing customers to spread the word to their customers/partners etc

So you see, that with a bit of time and effort there really are very effective methods you can use to promote your latest offer.

If you need any help with any of these areas (creating landing pages, Google AdWords, press releases, blogging or article writing), get in touch with us today. We’re passionate about creating optimised content and have helped many of our customers get fantastic results using such methods.

Call 023 8083 7271 or email us on info@SMEketing.com