COPYWRITING & CONTENT MARKETING

You’ve probably read a number of marketing materials and found several failed to convey their message effectively. In fact, you most likely thought to yourself: “Am I supposed to buy into this?” Now imagine that many of your potential customers are thinking the exact same thing only because your copy wasn’t distinctive enough to attract their interest.

It’s common knowledge that you only have seconds to make an impression. With SMEketing, I work with you to develop clear, unique and compelling copy that effectively communicates your key messages to your target audience.

Depending on the project’s requirements, I will research and write all copy from scratch, or spruce up and build on your existing copy. I understand how to communicate a particular message to a specific audience and industry, how to merge copy with design elements, and how to adapt it for each medium.

I’ve developed successful copywriting in the following mediums
  • Website content
  • Advertisement
  • Business proposals
  • Direct mail, such as marketing letters, sales letters, and email campaign content
  • Marketing collateral, such as brochures and catalogues
  • Miscellaneous collateral, such as newsletters, press releases, and training manuals

At SMEketing, my goal is to provide your small business with persuasive copy that will enhance your marketing materials and produce superior results to drive your company’s success.

SMEketing Content Creation Service

One of the most popular content marketing services I offer is my blog writing service. Blogging is now well known to help boost your website (in terms of search engine visibility and rankings, as well as conversions), but it can sometimes be difficult to find the time to write high quality, unique articles.

I can also offer an article writing service. All my articles are unique, and average between 700-1000 words. I can write an article for you, then re-purpose that article into a blog post and possibly a press release (if relevant). This is an excellent way of getting the most out of one news item or announcement. Although I don’t subscribe to the idea of mass marketing an article to hundreds of spam article sites, there may be a handful of good quality sites within your industry that we could submit your article to, which could help boost your links and visibility.

Learn more about content marketing on our blog

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Paid, Owned and Earned Marketing

Understanding Paid, Owned and Earned Marketing Channels

| Advertising & Media Buying, Marketing Planning & Strategy, Pay Per Click (PPC) Advertising, Public Relations, Social Media Marketing, Websites | No Comments
The chances are, you're already using different formats of paid, owned and earned marketing channels, but you've maybe not really sat down and thought about how these three channels differ,...
Content-marketing-and-social-data

Content marketing and social data: Have you got it yet?

| Content Marketing, Social Media Marketing | No Comments

According to the 2014 B2C content marketing budget survey from Marketing Profs and the CMI, 86 per cent off business to consumer (B2C) marketers are already using content marketing to…

Guerrilla content marketing

Going viral: Guerrilla content marketing

| Content Marketing | No Comments

It’s the Holy Grail of all content marketing professionals wish lists. That one post that goes ridiculously viral and gains as much traffic in a day as everything else has…

White Papers as a Marketing Tool for your Small Business

| Content Marketing, Copywriting | No Comments

Last week SMEketing launched a white paper campaign for a local IT company here in Hampshire. Wikipedia defines a white paper as: “An authoritative report or guide that often addresses…

Top 5 Ways To Build Links To A New Site

| Public Relations, Search Engine Optimisation (SEO), Social Media Marketing | No Comments

Search engine optimisation (SEO) is a two sided coin – on one side you have the on-page factors and the other side you have the off-page. These are closely linked…

Why Online Marketing Should be a Priority in 2012

| Content Marketing, Search Engine Optimisation (SEO), Social Media Marketing | No Comments

With the dawn of a new year, businesses are reevaluating their marketing priorities in an attempt to put themselves on track for a profitable year. With our knowledge and experience,…

How To Write Content That Engages Your Readers

| Content Marketing | No Comments

Firstly, why is it important to engage your readers? You build relationships through engagement Your content will be shared through social media People are more likely to comment if they…

Duplicate Content Debate: Hosting Your Own Press Releases on Your Website

| Public Relations, Search Engine Optimisation (SEO), Websites | No Comments

A client of ours attended a free marketing workshop yesterday. She had some issues with what they told the group, so emailed SMEketing for some marketing advice: “Also they mentioned…

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