PPC advertising, or pay per click advertising, is the fastest and the most efficient way to promote your small business website in search engines. When potential customers search on Google, Bing or Yahoo! for the keywords you are advertising, your website will be listed in top positions on the sponsored search results. We also manage online advertising on Facebook and LinkedIn which can offer a more targeted service (right down to the likes/dislikes and job titles of the people you want to target).
The most common PPC advertising is from Google, and Google AdWord Management is one of our most popular services. No campaign is too big or too small.
Benefits of Pay-Per-Click advertising
- Instant exposure to potential customers
- Ability to target demographically and/or geographically
- Ability to track and measure return on investment (ROI)
- Fast set up
- Fantastic control for all budgets
- No minimum budget required
- Only pay for the clicks you get
- Set a maximum cost per day
- Stop or pause campaigns at any time
SMEketing will manage the:
- Research and generation of keyword list
- Creation and structuring of pay per click campaigns
- Conversion and return on investment (ROI) tracking
- Bid management
- Ad copy testing
- Landing page optimization
- Regular monitoring of all keywords and adverts
- Monitoring of the click through rates
- Regular reviews of bounce rates, conversions and other major KPI’s
- End of month reports detailing current position and plans for future work
- Strategies to continually improve the campaign.
- Increase clicks
- Reduce cost per click
- Increase conversions
- Reduce bounce rates
SMEketing can manage your PPC campaigns on an ongoing basis. Alternatively we can start your campaign, and train you so that you can manage it yourself. Based solely on your business requirements, we only implement solutions that are right for your small business.
Contact us for more information on our Pay Per Click/Google AdWord services. Call us on 023 8083 7271 or email us on info@SMEketing.com.