Google AdWords & Other PPC

PPC advertising, or pay per click advertising, is the fastest and the most efficient way to promote your small business website in search engines. When potential customers search on Google, Bing or Yahoo! for the keywords you are advertising, your website will be listed in top positions on the sponsored search results. I can also manage online advertising on Facebook and LinkedIn which can offer a more targeted service (right down to the likes/dislikes and job titles of the people you want to target).

The most common PPC advertising is from Google, and Google AdWord Management is one of our most popular services. No campaign is too big or too small.

Benefits of Pay-Per-Click advertising
  • Instant exposure to potential customers
  • Ability to target demographically and/or geographically
  • Ability to track and measure return on investment (ROI)
  • Fast set up
  • Fantastic control for all budgets
  • No minimum budget required
  • Only pay for the clicks you get
  • Set a maximum cost per day
  • Stop or pause campaigns at any time

SMEketing Google AdWords Service

I can build and manage your PPC campaigns on an ongoing basis. Alternatively I can get your campaign started, and train you so that you can manage it yourself. Based solely on your business requirements, I only implement solutions that are right for your small business.

My PPC service can include:

  • Research and generation of keyword list
  • Creation and structuring of pay per click campaigns
  • Conversion and return on investment (ROI) tracking
  • Bid management
  • Ad copy creation and testing
  • Landing page optimisation

If you decide that managing your campaign is not for you, I can do this for you. Each month I will carry out the following tasks:

  • Regular monitoring of all keywords and adverts
  • Monitoring of the click through rates
  • Regular reviews of bounce rates, conversions and other major KPI’s
  • End of month reports detailing current position and plans for future work
  • Strategies to continually improve the campaign
    • Increase clicks
    • Reduce cost per click
    • Increase conversions
    • Reduce bounce rates

Learn more about online advertising on our blog

Principles of Effective Landing Page Design

Principles of Effective Landing Page Design

| Email Marketing, Marketing Planning & Strategy, Pay Per Click (PPC) Advertising, Websites | No Comments
A landing page, is a page on your website that has been designed with specific visitors and goals in mind. We've spoken in the past about the importance of having...
Paid, Owned and Earned Marketing

Understanding Paid, Owned and Earned Marketing Channels

| Advertising & Media Buying, Marketing Planning & Strategy, Pay Per Click (PPC) Advertising, Public Relations, Social Media Marketing, Websites | No Comments
The chances are, you're already using different formats of paid, owned and earned marketing channels, but you've maybe not really sat down and thought about how these three channels differ,...
5 Google AdWord mistakes you may be making

5 Google AdWord mistakes you may be making

| Advertising & Media Buying | No Comments

Google AdWords are an excellent way of driving targeted traffic to your website. But it can be expensive if not handled correctly. The key is to make sure you effectively…

What is remarketing?

What is remarketing?

| Advertising & Media Buying, Marketing Planning & Strategy | No Comments

Remarketing is the process of showing adverts (commonly through Google AdWords) to people who have already previously visited your website. It’s a great way of reconnecting with people who have…

Google AdWord

The latest changes to AdWords

| Advertising & Media Buying | No Comments

Google have been busy. Back in April they announced some new features to the AdWords platform, and have been rolling out these changes over the past few weeks. It’s great…

Do You Have Dedicated Landing Pages for Your PPC?

| Pay Per Click (PPC) Advertising | No Comments

Pay Per Click (PPC) advertising is now one of the fastest growing forms of advertising. Most of you will be familar with Google AdWords – you bid on particular keywords,…

Top Tips For Landing Pages

| Pay Per Click (PPC) Advertising | No Comments

We’ve established in the last post (Do You Have Dedicated Landing Pages for Your PPC?) that landing pages are vital if you want to get the most from your Pay…

Another SMEketing Video – Our PPC (Google AdWords) Promo

| Pay Per Click (PPC) Advertising, Video | No Comments

Our second promotional video highlights the work we can do for customers surrounding online advertising. PPC (pay per click), is an extremely useful and cost effective form of advertising. Most…

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