Public Relations (PR)

Do you have a remarkable, spectacular, smashing product or service… that no one knows about?

A targeted media campaign can create awareness of, and demand for, your products/services where none existed.

Editorial coverage is one of the most powerful marketing tools – because it is objective, readers place a high degree of trust in the information (especially compared with advertising or promotional material).

On the flip side, unlike advertising, editorial exposure is not guaranteed. But a sustained campaign promoting a newsworthy story to the right audience will raise the profile of your brand, generating interest and enquiry.

Working in conjunction with you, SMEketing will design and implement a media campaign from head to toe, including:

• Determining target media
• Exploring newsworthy story angles
• Writing media release/s
• Photography (if required)
• Preparing and distributing media packs
• Media liaison – phone and email follow-up

Alternatively if you just require the occassional press release to be written and sent to online and offline contacts, we can do that too!