We offer Hampshire SEO services as well as to the surrounding counties. SEO, the short for Search Engine Optimisation, is the process of optimising your website to rank on top positions in search engines. The main objective is to drive relevant traffic to your website to help your business achieve its online goals. However, once you’ve increased the volume of traffic to your site, you need to ensure your messaging is strong enough to convert that traffic into sales or leads for your business.
We carry out all our Hampshire SEO services in-house – we never outsource and like to have regular meetings so you feel confident of the work we’re carrying out. One of our key goals is to educate you on how search optimisation works. The more you know the better you can understand what we’re doing and why. It also helps when we’re brainstorming new SEO activities with you.
Our SEO Process
We have a very clear SEO process. SEO can be split into two – on-page SEO and off-page SEO. On-page covers your actual website – has it been built in a search engine friendly way? Is there anything we can do to improve it (for both visitors and search engines?). To find this out, we undertake a Website Audit, so we can fully understand the in’s and out’s of your website and put together a list of actions to improve it.
Off-page SEO refers to your website in the search engines. Part of the Website Audit will look at our online presence – how do people currently find you? How many inbound links do you have? What kind of rankings are you currently achieving? We then put together a plan as to how we can boost the number of inbound links.
Website Performance
We also look at how your website is set up to achieve its goals. Do you want to make online sales or create online enquiries? We look at you call to actions, and put together a plan of how we think we can improve your site (which could be design and/or copy based) to try and increase your conversions. Afterall, there’s no point driving more high quality traffic to your site if they don’t convert into sales or enquiries!
Our SEO Actions
Once we’ve undertaken a thorough Website Audit, we work with you to complete the actions needed to improve your website’s optimisation. These can include on page changes, such as to the design or copy, and/or code changes, like changing your meta descriptions and title tags.
Link Bait
We also look at your content strategy to see if we can create content that will encourage people to link to you (known as link bait). We’ve worked with a range of clients creating lots of link bait in the past. These often include articles, blog posts, research, PR, infographics, online tools etc. The goal is to make your website an authority in its field – so that visitors instantly understand and trust you, and so other websites link to you.
Reporting & Analysis
All the time we’ll monitor your online presence. We’ll look at the number of visitors coming in from the search engines, we’ll monitor your online conversions (sales or enquiries), we’ll monitor your rankings and a host of other KPIs. Each month we’ll create a report explaining what work was carried out that month, what the results were, and what needs to be done the following month. We’ll work with you to brainstorm new exciting ideas for your website so that it’s constantly growing and evolving, performing for you as you need it to.
Confused by any of these terms? Read our SEO Glossary.
SEO Case Study: evocos Event Management Software
Using white hat SEO methods, SMEketing helped evocos improve their online presence and increase the volume of relevant traffic to their site.
SMEketing worked with evocos to optimise their site for keywords which were likely to result in high quality traffic. In just a few months they had increased the number of enquiries coming from the website resulting in a boost in the volume of leads and an increase in sales from their website.
evocos is a leading provider of event management software in the UK. Part of the portfolio of solutions from Silverbear Ltd; in the past year alone evocos event & delegate management software solution has created over 7000 events, managed approximately 75,000 delegates and has taken over 50,000 online bookings. Their software enables event planners to seamlessly manage their events; gaining huge cost and efficiency benefits.
In June 2009, evocos were looking for a Hampshire SEO consultant; someone to with their website. Although using Google AdWords
effectively, they weren’t getting the rankings in the natural search results that they wanted. Click-throughs from organic search results are well known to be higher quality than from Google AdWords, and evocos wanted to increase the volume of relevant traffic arriving at their site from natural search.
Why SMEketing?
SMEketing offer Hampshire seo services and have experience in working with a wide range of companies on search engine optimisation (SEO), so were well placed to advise evocos on how to improve their results. After an initial meeting, SMEketing were tasked with undertaking a full website audit to analyse the design, copy and architecture of www.evocos.co.uk, as well as a full search engine audit; to analyse the current position of the website in the search engines.
What Were The Results?
SMEketing’s findings showed that evocos had a high quality website, which was well built; with good navigation and design. However, many of their pages needed optimising within the header and body copy. evocos.co.uk also required unique meta titles and descriptions to be created and added to each page. Once SMEketing and evocos had identified the keyphrases that were likely to drive relevant traffic to the site, the whole website was updated and optimised with these in mind.
evocos also suffered from lack of fresh content on their site. Google and the other search engines prioritise websites with up to date, fresh, unique content. Adding new content on a regular basis can be a difficult task, however working with SMEketing, evocos was able to create a new area on their site dedicated to posting relevant news and articles. Because SMEketing is a full service marketing agency, they were able to create regular, optimised press releases for evocos. A minimum of two press releases are written by SMEketing every month, and these are uploaded to the evocos website and posted to online newswires. These press releases now benefit the site in three ways:
They are a way of adding new, unique content to the site on a regular basis- They are keyword rich – adding to the high quality content on the site
- They are a way of creating high quality inbound links
The number of links pointing to a website is one of the ways in which Google and other search engines, judge the quality of a website. Each link is looked upon as a ‘vote’ – from one website to another. Building inbound links from high quality sites to the evocos website was a priority of the SMEketing SEO campaign. The press releases were able to assist with this and within 3 months the number of inbound links had increased by 975%.
Link building is one of the most time consuming areas of SEO, as it is vital that the quality of the links being created is very high. The link must come from a reputable source, be contained within a quality page, and be built upon good anchor text. This was apriority for SMEketing and evocos, as building links using techniques such as link farms, reciprocal linking and link purchasing is generally a poor method and can result in penalisation from the major search engines.
The link building campaign was boosted through other activities such as social bookmarking and article writing. Again, because SMEketing is a full service agency, they were able to create highly optimised articles, based on specific event management topics, and post these online to reputable article sites.
The event management software industry is very competitive and increasing the rankings for the desired keywords took time – however, month on month the team saw an improvement in rank positions. This was backed up by an increase in relevant traffic levels to the evocos website, and the increased number of high quality enquiries. However, driving relevant traffic to a website is just one part of the equation; having visitors complete the required action is the main goal of SEO; an increase in traffic without an increase in conversions (be that sales, leads, sign ups etc) is worthless. SMEketing worked with evocos to improve the messaging and call to actions on the site. This new focus lead to an increase in the number of visitors contacting evocos, which helped boost their sales and their sales pipeline.