SEO, the short for Search Engine Optimisation, is the process of optimising your website to rank on top positions in search engines. The main objective is to drive relevant traffic to your website to help your business achieve its online goals. However, once you’ve increased the volume of traffic to your site, you need to ensure your messaging is strong enough to convert that traffic into sales or leads for your business.
I carry out all SEO services in-house – I never outsource the work to others, and like to have regular meetings so you feel confident of the work I’m carrying out. One of the key goals is to educate you on how search optimisation works; the more you know the better you can understand what I’m doing and why. It also helps when I’m brainstorming new SEO activities with you.
The SEO Process
SEO can be split into two – on-page SEO and off-page SEO. On-page covers your actual website – has it been built in a search engine friendly way? Is there anything we can do to improve it (for both visitors and search engines?). Off-page SEO refers to your website in the search engines.
First I’ll undertake a Website Audit, so I can fully understand the in’s and out’s of your physical website and put together a list of actions to improve it. Part of this will look at your online presence – how do people currently find you? How many inbound links do you have? What kind of rankings are you currently achieving?
I’ll also look at how your website is set up to achieve its goals. Do you want to make online sales or create online enquiries? I’ll look at you call to actions, and put together a plan of how I think we can improve your site to try and increase your conversions. Afterall, there’s no point driving more high quality traffic to your site if they don’t convert into sales or enquiries.
Once I’ve undertaken a thorough Website Audit, I will work with you to complete the actions needed to improve your website’s optimisation. These can include on page changes, such as to the design and/or code changes, like changing your meta descriptions and title tags. It might also include creating new content that will specifically target particular keywords and phrases.
I will also look at your content strategy to see if we can create content that will encourage people to link to you (known as link bait). I’ve worked with a range of clients creating lots of link bait in the past. These often include articles, blog posts, research, PR, infographics, online tools etc. The goal is to make your website an authority in its field – so that visitors instantly understand and trust you, and so other websites link to you. The more links your site has, the better. However it’s important to understand that the quality of these links is key. I will never buy links or pursue them from unreputable sources.
Reporting & Analysis
All the time I’ll monitor your online presence. We’ll look at the number of visitors coming in from the search engines, we’ll monitor your online conversions (sales or enquiries), we’ll monitor your rankings and a host of other KPIs, as well as looking at your ranking position for your major keywords. Each month I’ll create a report explaining what work was carried out that month, what the results were, and what needs to be done the following month. I’ll work with you to brainstorm new exciting ideas for your website so that it’s constantly growing and evolving, performing for you as you need it to.
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