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Absolute Link: A whole link that contains the domain name and extension of your website normally used when linking to other websites.
Accessibility: The process of enabling your website to be easily accessed by disabled people and search engines.
AdWords: A form of sponsored advertising on Google using pay per click ads to generate targeted traffic to your website.
Algorithm: Google’s secret equation or criteria that it uses to analyze your website and define its search engine ranking position.
Alt tags: Alt tags are used to describe the images on your websites to the search engines and screen readers.
Anchor text: Text on a webpage that contains a hyperlink redirecting you to another page.
Article: A document used to relay information to its readers and normally distributed and displayed on other relative websites in exchange for a link to your website.
Blog: An online journal used to post thoughts, commentary and news on a particular subject.
Browser: The program used to access and view websites. Examples include, Internet Explorer, Firefox, Safari, and Opera.
Cached page: Google’s stored copy of your website pages.
Campaign: A group of AdWords ad groups in your Google AdWords PPC account.
Cascading style sheet (CSS): An external style sheet used to store the structure and formatting of your web pages.
Content: The information and data provided on your website in the main body of text area.
Conversion rate: The percentage of traffic viewing your website that then leads to a sale or purchase.
CPC: The maximum cost per click you will pay to have your ad clicked on.
CTR: The percentage of time your ad is clicked on compared to how often it is shown.
Directory: A website displaying a list of other websites that are related into specific categories.
Domain name: The name of your website.
Dreamweaver: A program used to design and edit web pages.
Dynamic website: The content is created dynamically from a database instead of being stored in a static webpage.
External links: Links used to link to other websites from your own website.
Flash: Technology that uses a free plug-in to allow your browser to display animations and flash movies as you navigate the web.
Form: Used to collect information from your visitors and send it to a specified predetermined location.
Forum: A facility on the internet used to hold discussions and post information regarding a specific topic.
Frames: Outdated technology used to create websites.
Froogle: A product search engine that displays photographs of products for sale related to your specific search query.
Guestbook: A logging system that allows people visiting your website to leave a public comment.
Header tags: This is contained in the Meta and enables you to title specific pages including keywords to help boost your websites relevance. These are broken up into H1- main header, H2- ssecondary header and H3 – tertiary header.
Home Page: The main page on your website also known as the index or default page.
Hosting provider: A company that provides space on their server to enable you to make your website accessible to all on the World Wide Web.
HTML Hyperlink: A link that when clicked on will display the website or webpage specified in the link.
Inbound link: Links from other relevant websites linking to your website with no return link having to be provided.
Internal links: Links that are placed on a website and used to navigate around it.
KEI: Keyword Effectiveness Index – This number is calculated using the number of times a search phrase is queried compared to the competition for that search phrase. The higher the number the more effective that search phrase will be.
Keywords: The keywords and search phrases targeted when optimizing your website.
Keyword Competition: The amount of companies targeting a specific keyword phrase.
Landing page: The page you have designed and will deliver your visitors to. Latent semantic indexing Technology used to determine words that are related to better help build relevance.
Link farm: A large quantity of websites that all link to each other to gain links back for the process of spamming the search engines.
Meta description: The description shown in the search engines to describe your website.
Meta tags: The tags used to describe your website to your search engines.
Meta titles: The tag shown in the search engines advert to describe your website and shown at the top of the page.
Natural listings: The results in Google where the free organic search results are displayed.
Off the page optimisation: The optimization of links and what other websites are saying about your website.
Online competition: The top listed websites for your chosen keywords.
On the page optimisation: The optimization of your website content and structure.
Page names (titles): The name given to a webpage to identify it.
Page Rank: The Page Rank Google gives your webpage depending on the quantity and quality of your inward links.
PPC (sponsored listing): The results in Google used to display the paid listings.
RankStat: An independent ranking software that enables the unbiased verification of search engine rankings.
Reciprocal link: When you link to another website and they link back to your website.
Redirect: When one webpage or website is set up to direct its visitors straight to another website.
Relative link: A link that does not contain the website domain in the address as it is relative to where it is located.
Resource page: A page where you will place related links to other relevant websites.
Results Page: The page displaying results of the websites with the most relevance to the search phrase queried.
ROI: Return on investment.
Root folder: The main folder on your web server. This will be where your homepage is located.
Sandbox: Term used to describe the effects seen with new websites in Google’s search results.
SEO: Search engine optimization, the process of optimizing your website to appear higher for the natural search engine listings.
Search Engine: Internet Search Engines help users find web pages related to their specified search term.
Search engine spider: The robot that Google sends to crawl the web by going from website to website via links.
Server: The place where your website is stored online and where you will upload your changes.
Sitemap: A page on your website that includes a list to all of the pages on your website to enable good navigation.
Site submission: The submission of your website to the search engines.
Source code: The code used to create your website and the code analyzed by the search engines.
Spamming: Any technique used to falsely try to increase a websites position in the search engines.
Split testing: The testing of ads or landing pages against each other to increase efficiency.
Static website: A website is updated manually via the use of software or HTML.
Traffic: The amount of visitors and search engine spiders to your website over a given amount of time.
Typo spam: The use of miss-spelt keywords and/or domain names to canvas lost traffic.
URL: Uniform resource locator. The address of a page on a website that identifies it on the World Wide Web.
Validation: The process of ensuring that a website conforms to the rules and guidelines that ensure its accessibility to the disabled.
W3C: The World Wide Web Consortium where the rules and guidelines for accessibility are agreed.
Web Page: A page contained in a website.
Website structure: The layout and structure of your websites pages, files and folders.
Website theme: The main focus of your website and your websites content.