The last post discussed why online brand reputation management is important. This post will explain how you can monitor the web for mentions of your brand. This excellent 21 step by step guide was taken from ronnestam.com and his post on 21 Steps on How to Monitor Your Brand Online and Keep Track of the [...]
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Reputation management used to be about scanning newspapers and magazines. However, the world is changing fast. It’s quite likely that your customers spend more time online than they do watching TV. Surfing the Internet, whether for business or pleasure is now the most common pastime in the Western world. People socialise online, shop online, do [...]
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With the majority of people (approx 80%) searching the internet before they purchase a product or before they get in touch with a company they want to work with, it’s vital that all small business have an online presence that conveys a feeling of trust and creditability. Everyone has had the experience of clicking onto [...]
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This week’s blog topic is all about O2 and the new iPhone 3G S (current model is iPhone 3G, new model 3G S). Apple unveiled the new iPhone 3G S at yesterday’s annual Worldwide Developers Conference (WWDC) in San Francisco. Rumors of a new iPhone have been whirling around for months and months, so this [...]
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Heard of a little thing called Twitter? I hope so! At SMEketing in Hampshire, not a day goes past where we don’t read some kind of article on it. They’re not always positive articles – like most success stories, there are people who love it, and people who loathe it. But at the end of [...]
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I was sitting at my laptop last weekend brainstorming ideas for our small business marketing blog when I got a call from a friend of mine to see what I was up to. When I told her that I was brainstorming ideas for my blog on a sunny Hampshire Saturday afternoon she thought I had [...]
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