Archives

Since it’s the end of the year, we thought it would be nice to let you know what our most popular posts of 2011 were. These are based on page views, and although the older posts have a better chance of having more views, we do have some recent posts that made the top 10 [...]

A lot of companies have thought about using an email marketing tool, but aren’t sure whether to use an external email service provider or to just manage it all in house themselves. In this blog post, we want to discuss the most important features and benefits of using an email service provider like SMEmail to [...]

A couple of months ago, MarketingSherpa released the results of a study they had undertaken, into the most effective methods of growing an email marketing list. The researchers asked more than 1100 marketers to indicate the effectiveness of various methods used within their organisation. This is what they found: Although these results are based on [...]

  At SMEketing, we’re always going on about the importance of testing – test your landing pages, test your Google AdWord ads, test your call to actions… and what else? Test your email marketing! But what to test? Email marketing can be daunting enough, but if you really want to help improve your campaigns and [...]

Email marketing can be an extremely effective method of communication; most popularly used to promote either a business to new potential customers or to reinforce branding and reputation to existing customers. Used as a sales tool, it can be one of the most cost effective marketing mediums available – creating highly targeted, personalised emails can provide [...]

Do you use email marketing as part of your marketing communications? So many companies are now using it to communicate with existing customers and prospects. There are so many benefits to email marketing, the main ones being:. Super low cost Super fast Super flexible Super instant reporting and analysis So email marketing really is super. [...]

You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as [...]

Email marketing is one of the most cost effective tools out there for small businesses. Why use Email Marketing? Well, it works. Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible £25 for every pound spent in 2007. To put this in [...]