You may have heard people talking about the ‘bounce rate’ of a website, or more specifically a web page. If you’ve got Google Analytics, or another website tracker installed, you may see the bounce rate in a lot of your reports. But what does it mean and how can you use this data to improve [...]
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Following from our previous post last Thursday, here are the additional five mistakes that we see people make in their Google AdWord Campaigns: 6. Not targetting the right group of searchers: Is your product or services aimed towards a particular demographic or geographical location? Did you know that you can set your AdWord campaigns to target those [...]
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Google AdWords are a fantastic way to drive relevant, targeted traffic to your website. Managed correctly they can have huge conversion rates – resulting in more leads and sales via your website. Setting up a Google AdWord account is relatively straightforward. However there are some common mistakes that people make along the way. This list [...]
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Google Analytics is a fantastic free service that lets you monitor your website performance and the activities visitors take on your site. Tracking your website performance is a vital part of search engine optimisation (SEO), but it can become even more valuable when you start to track your online conversions. A conversion is an action [...]
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