How to Increase the Number of Links to Your Small Business Website

Link building is one of the most important aspects of search engine optimisation (SEO). Building the number of high quality inbound links is something that all small businessess should be doing as it has a huge impact on the ranking of your web pages in the search engine result pages (SERPs).

The reason why links are so important, is because it helps to build up the ‘trust’ value of your website. In order to be ranked high, the search engines need to have trust in your site. Many factors affect this trust issue, such as domain age, site size, freshness of content, but most of all it is the number of good quality links pointing to it. Each of these links are like a vote – a vote from one website saying that they trust and value your site enough to mention it on their site.

So how can you increase the number of inbound links? Well like most things, there are many ways – here are a few summarised within three areas:

• Link baiting: Generating such great content, that people can’t help but link to it
• PR: Creating press releases that link to your site
• Manual Link Building: Finding sites that are relevant to yours where you can submit your link to – such as directories, community organisations, as well as bloggers and industry sites.

Yahoo LinkDomain Search

To find out more about generating some links to your site, view the video below. This will show you a way in which you can not only generate some links to your site, but also keep an eye on what your competitors are doing using the Yahoo LinkDomain search query. It is also a good way of keeping track of who is linking to your small business website.

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If you want to know more about link building strategies, or about other ways in which you can increase your online presence, please get in touch with us at SMEketing. Call us, email us or complete our Contact Us form!

1 Comment October 15, 2009