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So you’re worried you’ve been penalised by Google? You think some of your rankings have dropped, but you need to check what’s happening and why. Here are the steps you should take: Go to Google Analytics and review your traffic levels – are you seeing a sudden drop or any other worrying trends? Log into [...]

It’s commonly thought that building a lot of links in a short space of time, using the same (or very similar) anchor text, all pointing to the same page, will raise warning flags to Google. This is because it gives the impression that the links being generated have been bought or acquired abnormally using automated [...]

A client got in contact today because she’d been sent an email from a random company saying: We’ll submit your website to 500 social bookmarking sites for just £50. Imagine getting 500 valuable links on high PR websites pointing to your domain… for just £50! That’s just 10p per link! We’ve probably all had an email [...]

There’s more to link building than just going out and getting as many links as possible; it’s definitely not a case of quantity over quality. There are well over 200 criteria in which Google uses to judge the quality of a website and the volume and type of links that a site has is a [...]

We recently had a comment via our SMEketing Marketing YouTube channel from a marketer in need of some link building advice: Hi! Fantastic video, sooooo helpful!!! It would be fantastic to see a video on how to create inbound links….. I went to university in Southampton, and now I am within my first year of [...]

Part five part of this six part blog series on SEO explains how you can build up the number of links pointing to your site. This is a common problem businesses have – how can you increase the number of links pointing to your site. We’ve already established that link farms and reciprocal linking is [...]

The first thing I ever tell my small business clients, no matter what marketing service they are using from SMEketing is “Get yourself a blog!”. Blogs are probably one of the easiest, cheapest and most effective marketing tools out there for small businesses today. They have so many benefits, especially in terms of search engine [...]

Link building is one of the most important aspects of search engine optimisation (SEO). Building the number of high quality inbound links is something that all small businessess should be doing as it has a huge impact on the ranking of your web pages in the search engine result pages (SERPs). The reason why links [...]