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Last week SMEketing launched a white paper campaign for a local IT company here in Hampshire. Wikipedia defines a white paper as: “An authoritative report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions.” If the product you sell is expensive, [...]

Okay small business owners, I have some questions for you here: How many of you reading this, know what your logo is? (I’m really hoping you’re nodding along, safe in the knowledge that you know what your logo is! I’ll be scared if  you don’t, unless you’re just starting a new business and haven’t had a [...]