Archives

Facebook and Google Ads are two avenues of the marketing world are just beginning to be tapped (when you think about the age of marketing in general, these are relatively new advertising mediums). Students who are graduating university right now with marketing degrees will most likely have not been trained in Google PPC or on the [...]

Pay Per Click (PPC) advertising is now one of the fastest growing forms of advertising. Most of you will be familar with Google AdWords – you bid on particular keywords, create adverts relating to those keywords, set a maximum amount you want to pay for each click on that ad for that keyword – and [...]