Archives

Facebook and Google Ads are two avenues of the marketing world are just beginning to be tapped (when you think about the age of marketing in general, these are relatively new advertising mediums). Students who are graduating university right now with marketing degrees will most likely have not been trained in Google PPC or on the [...]

We’ve established in the last post (Do You Have Dedicated Landing Pages for Your PPC?) that landing pages are vital if you want to get the most from your Pay Per Click (PPC) campaigns such as Google AdWords. They are the key to converting visitors onsite – getting visitors to complete the actions you want [...]

Pay Per Click (PPC) advertising is now one of the fastest growing forms of advertising. Most of you will be familar with Google AdWords – you bid on particular keywords, create adverts relating to those keywords, set a maximum amount you want to pay for each click on that ad for that keyword – and [...]

You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as [...]

I’ve been very busy this week – visiting clients and prospects throught the South of England. I’ve been to Guildford, Portsmouth, Southampton and Eastleigh! So I’ve not had a chance to write a proper blog post. The aim of this blog is to provide educational content, to help small businesses understand the various marketing strategies [...]

I was driving back to Southampton on the M3 the other day when I heard an interesting fact on the radio; did you know that 80% of research before purchase is done online. 88.14% of those searches are done using Google. So if you’re running a small business, your website must be found on Google to have [...]