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Understanding the basics of SEO is important for a variety of people – small business owners, web designers, content writers, webmasters, bloggers, journalists, marketing managers… the list goes on and on. However, the world of SEO can be a confusing, complicated and complex place for even the most seasoned SEO’ers. This is mainly because there’s [...]

Back in February, Google made a large change to their algorithm. They make small tweaks and changes on a regular basis which normally go unannounced and unnoticed. However, this change, called Panda, is thought to have affected up to 12% of search query results in the US, so you can assume that there will be [...]

You may have heard people talking about the ‘bounce rate’ of a website, or more specifically a web page. If you’ve got Google Analytics, or another website tracker installed, you may see the bounce rate in a lot of your reports. But what does it mean and how can you use this data to improve [...]

Last Friday, Google announced that a large algorithm change had taken place on Thursday night. Normally this isn’t such big news – Google are always updating and tweaking their algorithm in the quest to make search results as high quality as possible. However, this wasn’t just some minor tweak. Taken from the official Google Blog: [...]

Before you start any kind of search engine optimisation activity, you must first undertake some keyword research. Keywords are the phrases that potential visitors (and customers) will type into the search engine to find your website. You might think that it’s easy to select a few, well targeted keywords, but in reality you need to [...]

The speed at which your website loads is an important factor – for both usability and SEO. No one likes to sit and wait for a page to load – we’re not in the 90′s anymore! Google knows this and has taken the (correct) assumption that a faster loading website/page leads to an improved user [...]

The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase “we blog” in the sidebar of his blog Peterme.com in April or May 1999. Ever since then, people have been blogging for business and for [...]

There’s more to link building than just going out and getting as many links as possible; it’s definitely not a case of quantity over quality. There are well over 200 criteria in which Google uses to judge the quality of a website and the volume and type of links that a site has is a [...]

Like a lot of modern marketing agencies, we do a lot of search engine optimisation (SEO) work for our clients. Each project is different and we never automate our SEO services into a ‘one size fits all’ service. However, what pretty much all our customer have in common is the desire to increase their keyword [...]

If you’ve not heard about Google Instant yet – where have you been?! In the last day or two, the online community has been awash with discussions and debates surrounding this new Google update. If you’re not aware of Google Instant, here’s a summary: Google Instant is being rolled out in the US this week [...]