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If you’ve not heard about Google Instant yet – where have you been?! In the last day or two, the online community has been awash with discussions and debates surrounding this new Google update. If you’re not aware of Google Instant, here’s a summary: Google Instant is being rolled out in the US this week [...]

One of our most popular posts in this blog has been our “Top 10 SEO Mistakes Your Small Business Should Avoid“. This was based around the activities and actions you might implement when trying to optimise your own business website. So we thought it was time we created another similar post, however this will be [...]

We all know that every business requires an effective website in order to succeed online (and quite often offline too). If you want to perform well online, you must put effort into ensuring your website performs well in the search engines. However, as well as improved search rankings, there are a host of other business benefits [...]

We recently had a comment via our SMEketing Marketing YouTube channel from a marketer in need of some link building advice: Hi! Fantastic video, sooooo helpful!!! It would be fantastic to see a video on how to create inbound links….. I went to university in Southampton, and now I am within my first year of [...]

If you have read our other posts on registering your site with Google Webmaster Tools, you should both understand the importance of this to your website SEO, and also now have an account and your website should be verified. If you still need to undertake these steps, read these last two blog posts: What is [...]

Our previous post introduced Google Webmaster – what it was and how it can benefit your website in terms of its performance and how it can aid you with any search engine optimisation (SEO) efforts. In order to get the benefits of Google Webmaster, you first need to register and verify your site with Google [...]

Google Webmaster Tools is a free service from Google that lets you gain information about your website and how Google sees it. It is an important part of any search engine optimisation (SEO) campaign. It’s extremely easy to use and is a vital tool in ensuring your website is performing as well as it should [...]

What is a meta description? Continuing with our blog series on meta tags, this post looks at the meta description. The meta description tag plays an important part in optimising your site (SEO) and a crucial role in gaining click throughs from the search results. The meta description tag is a piece of hidden HTML coding [...]

What are title tags? One of the most basic, but important things you can do for your website (in terms of search engine optimisation – SEO), is to ensure that each and every page has its own unique, keyword rich title tag . The title tag can be found at the top of your source [...]

This final post in the six part series looks at how you can measure your SEO campaign. Like any marketing activity, you must measure and track progress if you are to ascertain the level of success. Using a tool such as Google Analytics, will give you the statistics required to measure the changes, improvement and [...]