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With the majority of people (approx 80%) searching the internet before they purchase a product or before they get in touch with a company they want to work with, it’s vital that all small business have an online presence that conveys a feeling of trust and creditability. Everyone has had the experience of clicking onto [...]

Squidoo is a free site in which users can create single web pages on particular subjects. These web pages are called lenses. In February this year there were over 900,000 hand built lenses on a variety of different subjects – so no matter what your small business is, there is space for you to create [...]

You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as [...]

I’ve been very busy this week – visiting clients and prospects throught the South of England. I’ve been to Guildford, Portsmouth, Southampton and Eastleigh! So I’ve not had a chance to write a proper blog post. The aim of this blog is to provide educational content, to help small businesses understand the various marketing strategies [...]

SEO (or Search Engine Optimisation) is defined by Wikipedia as: “the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results”. SEO is something that can be done by yourself – up to a point. The major search engines are constantly changing [...]

Last week SMEketing launched a white paper campaign for a local IT company here in Hampshire. Wikipedia defines a white paper as: “An authoritative report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions.” If the product you sell is expensive, [...]

Heard of a little thing called Twitter? I hope so! At SMEketing in Hampshire, not a day goes past where we don’t read some kind of article on it. They’re not always positive articles – like most success stories, there are people who love it, and people who loathe it. But at the end of [...]

I was driving back to Southampton on the M3 the other day when I heard an interesting fact on the radio; did you know that 80% of research before purchase is done online. 88.14% of those searches are done using Google. So if you’re running a small business, your website must be found on Google to have [...]

I was sitting at my laptop last  weekend brainstorming ideas for our small business marketing blog when I got a call from a friend of mine to see what I was up to. When I told her that I was brainstorming ideas for my blog on a sunny Hampshire Saturday afternoon she thought I had [...]