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The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase “we blog” in the sidebar of his blog Peterme.com in April or May 1999. Ever since then, people have been blogging for business and for [...]

There’s more to link building than just going out and getting as many links as possible; it’s definitely not a case of quantity over quality. There are well over 200 criteria in which Google uses to judge the quality of a website and the volume and type of links that a site has is a [...]

Like a lot of modern marketing agencies, we do a lot of search engine optimisation (SEO) work for our clients. Each project is different and we never automate our SEO services into a ‘one size fits all’ service. However, what pretty much all our customer have in common is the desire to increase their keyword [...]

A client of ours attended a free marketing workshop yesterday. She had some issues with what they told the group, so emailed SMEketing for some marketing advice: “Also they mentioned that we shouldn’t be putting our press releases on our website as it can be see as duplicate content, is that right? I really don’t [...]

If you’ve not heard about Google Instant yet – where have you been?! In the last day or two, the online community has been awash with discussions and debates surrounding this new Google update. If you’re not aware of Google Instant, here’s a summary: Google Instant is being rolled out in the US this week [...]

Google Analytics is a fantastic free service that lets you monitor your website performance and the activities visitors take on your site. Tracking your website performance is a vital part of search engine optimisation (SEO), but it can become even more valuable when you start to track your online conversions. A conversion is an action [...]

One of our most popular posts in this blog has been our “Top 10 SEO Mistakes Your Small Business Should Avoid“. This was based around the activities and actions you might implement when trying to optimise your own business website. So we thought it was time we created another similar post, however this will be [...]

We all know that every business requires an effective website in order to succeed online (and quite often offline too). If you want to perform well online, you must put effort into ensuring your website performs well in the search engines. However, as well as improved search rankings, there are a host of other business benefits [...]

We recently had a comment via our SMEketing Marketing YouTube channel from a marketer in need of some link building advice: Hi! Fantastic video, sooooo helpful!!! It would be fantastic to see a video on how to create inbound links….. I went to university in Southampton, and now I am within my first year of [...]

If you have read our other posts on registering your site with Google Webmaster Tools, you should both understand the importance of this to your website SEO, and also now have an account and your website should be verified. If you still need to undertake these steps, read these last two blog posts: What is [...]