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Our previous post introduced Google Webmaster – what it was and how it can benefit your website in terms of its performance and how it can aid you with any search engine optimisation (SEO) efforts. In order to get the benefits of Google Webmaster, you first need to register and verify your site with Google [...]

Google Webmaster Tools is a free service from Google that lets you gain information about your website and how Google sees it. It is an important part of any search engine optimisation (SEO) campaign. It’s extremely easy to use and is a vital tool in ensuring your website is performing as well as it should [...]

What is a meta description? Continuing with our blog series on meta tags, this post looks at the meta description. The meta description tag plays an important part in optimising your site (SEO) and a crucial role in gaining click throughs from the search results. The meta description tag is a piece of hidden HTML coding [...]

What are title tags? One of the most basic, but important things you can do for your website (in terms of search engine optimisation – SEO), is to ensure that each and every page has its own unique, keyword rich title tag . The title tag can be found at the top of your source [...]

This final post in the six part series looks at how you can measure your SEO campaign. Like any marketing activity, you must measure and track progress if you are to ascertain the level of success. Using a tool such as Google Analytics, will give you the statistics required to measure the changes, improvement and [...]

Part five part of this six part blog series on SEO explains how you can build up the number of links pointing to your site. This is a common problem businesses have – how can you increase the number of links pointing to your site. We’ve already established that link farms and reciprocal linking is [...]

Carrying on with this seven part series, this post looks at the elements you can utilise to optimise your site. There are many critical components involved in optimising a website – your goal is to ensure your site has the best chance of being crawled, indexed and ranked by search engines spiders. It’s important to [...]

Part three of this six part SEO series talks about what is involved when creating a plan for your search engine optimisation. Keyword Research Targeting the right term is a vitally important part of SEO. This is more than just measuring the level of searches a keyword gets and going for the one with the [...]

Point number four on the previous post (What is SEO (search engine optimisation)?) explained that search engines decide how to rank pages based on how relevant it feels it is for the searcher. So this blog post (second of six in the series) explains what is involved when search engines classify a page as ‘relevant’. [...]

Many of the SMEketing blog posts focus on search engine optimisation (SEO), but we realised the other day that we’ve not actually formally introduced what search engine optimisation is. If you’re not familiar with the topic, it can appear to be a very complex and confusing subject. Hopefully this series of six concise posts will [...]