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This post is the second part of “Using Blogs for Small Business SEO”. Last week we established that blogging helps keep your website fresh. Google and the other search engines love fresh, new, unique and compelling content; uploading a blog post once a week (or more), gives the search engines exactly what they want. So [...]

The first thing I ever tell my small business clients, no matter what marketing service they are using from SMEketing is “Get yourself a blog!”. Blogs are probably one of the easiest, cheapest and most effective marketing tools out there for small businesses today. They have so many benefits, especially in terms of search engine [...]

Link building is one of the most important aspects of search engine optimisation (SEO). Building the number of high quality inbound links is something that all small businessess should be doing as it has a huge impact on the ranking of your web pages in the search engine result pages (SERPs). The reason why links [...]

With the majority of people (approx 80%) searching the internet before they purchase a product or before they get in touch with a company they want to work with, it’s vital that all small business have an online presence that conveys a feeling of trust and creditability. Everyone has had the experience of clicking onto [...]

Squidoo is a free site in which users can create single web pages on particular subjects. These web pages are called lenses. In February this year there were over 900,000 hand built lenses on a variety of different subjects – so no matter what your small business is, there is space for you to create [...]

Twitter has hit the mainstream, it’s official. It started 2009 with 6 million users, and has now grown to over 16 million users today. If you’re not already using Twitter, then you should be. Check out these posts to learn why and how: Twitter: Small Business Success Stories – Will yours be one of them?  Guide [...]

You may think that you know enough about your business and the industry you work in, to not have a formal marketing plan or strategy. If you’re lucky enough to not be affected by the recession, and your small business is still performing well, you may take the stance of ‘if it ain’t broke, don’t fix [...]

You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as [...]

Email marketing is one of the most cost effective tools out there for small businesses. Why use Email Marketing? Well, it works. Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible £25 for every pound spent in 2007. To put this in [...]

I’ve been very busy this week – visiting clients and prospects throught the South of England. I’ve been to Guildford, Portsmouth, Southampton and Eastleigh! So I’ve not had a chance to write a proper blog post. The aim of this blog is to provide educational content, to help small businesses understand the various marketing strategies [...]