This post is the second part of “Using Blogs for Small Business SEO”. Last week we established that blogging helps keep your website fresh. Google and the other search engines love fresh, new, unique and compelling content; uploading a blog post once a week (or more), gives the search engines exactly what they want.
So what’s the second reason blogs are brilliant for small business search engine optimisation? Keywords. If you are writing a blog post about your products or services, you will naturally include a number of keywords which are the terms prospects use to search with.
Not only will your blog posts contain your all important keywords, but they’ll also probably include a host of variations on these keywords – plurals and synonyms are almost as important as the original keyword in the first place. An addition to your keywords, you’ll be using keyphrases – these are often known as the ‘long tail’. These are longer phrases that people may use to locate what they are searching for on the web. An example of this search would be: “how can I clean paintbrushes without damaging them?”, this is a typical example of a longer search query that a searcher may enter into Google. If you have written a well rounded blog post on your easy to clean paint brushes, there is a good chance that you will match this long tail search term, and your blog post will rank high in the search engine results.
A well written blog post will be focused, with keywords naturally occurring in the title, headers and body section. There are many schools of thought on keyword use, but all agree that in order to rank for your desired keyphrases, you need to include them in certain aspects of your website copy. The recommended ratio of keyword to text is about 5-10%. Don’t go over 10% as this may appear like you are ‘keyword stuffing’; a very old technique which only serves to get your site penalised by the search engines.
Because your blog post will be focused on a specific area, this, combined with the fact that it is new and unique content, means that Google and the other search engines will rank your blog post higher in the search results for the keyterms used in that post than possibly static pages of your competitors. Getting people to your site via your blog is a great way to drive an increase in relevant traffic, and if you provide high quality content with strong call to actions, people will contact you/make a purchase/or whatever other result you are looking for.
If you’re still unsure whether a blog is right for your small business, call us on 023 8083 7271, and we’ll be more than happy to try and convince you! Or, if you know that a blog will help your small business website (which it will), get in touch and we can help create it for you.
Let us know of any other reasons why you think a blog makes a great tool for any small business – leave your comments below, we love reading them!
The first thing I ever tell my small business clients, no matter what marketing service they are using from SMEketing is “Get yourself a blog!”. Blogs are probably one of the easiest, cheapest and most effective marketing tools out there for small businesses today.
They have so many benefits, especially in terms of search engine optimisation (SEO). This weeks post will focus on just one of the benefits (come back next week for the next benefit):
Benefit Number 1: Google LOVES Fresh Content
Google, and the other search engines love fresh content; same as humans, we don’t want to read out of date content, and neither do the search engines (not that they actually ‘read’ the content, but they don’t want to present old content to searchers). Because of this, Google will prioritise fresh content over old content in their results. So imagine you have recently created a blog post all about the benefits of your product – such as your particular brand of easy clean paint brushes. When someone searches for ‘easy to clean paint brushes’ in Google, there’s a good chance that your blog post on your super easy to clean paint brushes will show up high in the search results. Your result is likely to be higher than some of your competitors who just have a product page featuring their brushes, that they’ve not updated in six or more months. In terms of search engine optimisation, you must remember that search engines don’t rank websites, they rank pages – and they love brand spanking new pages! Having a site with regularly updated content and regular new pages also means that overall your site gets more ‘trust’ from the search engines. So some of the benefit from the new content will roll over to other pages as well, even if they haven’t been updated in a while.
Another benefit of adding fresh content to your site on a regular basis is that the search engine bots will crawl your site on a more regular basis – meaning that any crucial updates you’ve made to your site/content will be refreshed in the search engine results a lot quicker. Have you ever wondered what the ‘cached’ link means when you look at search results in Google? Clicking on this will show you the last time Google crawled that web page – so you can see exactly what Google is seeing. If you have updated your website with some new product pages, Google will not know about it until the next time it comes to crawl your site. So if you hardly ever update your site, Google will be in the habbit of only crawling your site on a monthly (or so) basis. This means that none of your new product pages will appear in the search engines results during this month – not until Google crawls your site again. However, if you constantly add new content to your site, Google will get into the habbit of crawling your site a lot more often – the ideal crawl amount is daily, but realistically, weekly will do. Having your site crawled on a regular basis, means your brand new product pages will show up in the search engine results a lot quicker.
So we’ve established that the search engines love fresh new content. However, it can be difficult to continually add new content to your site - you don’t to be adding pointless pages to your site just for the sake of it – this is where blogs come in. Each time you add a new blog post, that creates new content and a new page on your site. Ensuring that you update your blog at least once a week means that the search engines will start to crawl your site on a regular basis and will start to prioritise your new pages (and pages in your site in general) in their results.
Come back next week for ‘Benefit Number 2′.
In the meantime, if you want any assistance creating a blog for your small business, please come and talk to us here at SMEketing. Not only can we create blogs for you, we can also write and optimise your blog posts! Click here to contact us.
Link building is one of the most important aspects of search engine optimisation (SEO). Building the number of high quality inbound links is something that all small businessess should be doing as it has a huge impact on the ranking of your web pages in the search engine result pages (SERPs).
The reason why links are so important, is because it helps to build up the ‘trust’ value of your website. In order to be ranked high, the search engines need to have trust in your site. Many factors affect this trust issue, such as domain age, site size, freshness of content, but most of all it is the number of good quality links pointing to it. Each of these links are like a vote – a vote from one website saying that they trust and value your site enough to mention it on their site.
So how can you increase the number of inbound links? Well like most things, there are many ways – here are a few summarised within three areas:
Link baiting: Generating such great content, that people can’t help but link to it
PR: Creating press releases that link to your site
Manual Link Building: Finding sites that are relevant to yours where you can submit your link to – such as directories, community organisations, as well as bloggers and industry sites.
Yahoo LinkDomain Search
To find out more about generating some links to your site, view the video below. This will show you a way in which you can not only generate some links to your site, but also keep an eye on what your competitors are doing using the Yahoo LinkDomain search query. It is also a good way of keeping track of who is linking to your small business website.
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If you want to know more about link building strategies, or about other ways in which you can increase your online presence, please get in touch with us at SMEketing. Call us, email us or complete our Contact Us form!
With the majority of people (approx 80%) searching the internet before they purchase a product or before they get in touch with a company they want to work with, it’s vital that all small business have an online presence that conveys a feeling of trust and creditability.
Everyone has had the experience of clicking onto a website, only to get the feeling that it hasn’t been updated since the mid 1990’s! What do you do when you get to a site like that? Click the back button and go to the next search result that Google gave you, that’s what! Have a think about your small business website – what do you think people feel when they first arrive? Do they immediately trust your company? Trust that you can deliver a good product or service? Do they feel it’s worth the investment of their time to spend ten minutes browsing through your site? Or do they get a worried feeling and decide to leave without even reading what you’ve got written on your homepage?
However, ensuring your website has a feeling of credibility isn’t just about good design. Granted, that does make up a lot of it. In the same way that we all judge books by their cover (even though we know we shouldn’t), we all judge websites on that initial split second view.
I’ve been reading a report by BJ Fogg from Stanford University. He carried out a huge research study into exactly what makes a website trustworthy. You can view the report here, or browse through a presentation on the subject on SlideShare.
However, if you’re short on time (which to be honest, most small business owners are), you can just read the main points below:
Make it easy to verify the accuracy of the information on your site
You can build web site credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don’t follow these links, you’ve shown confidence in your material
Show that there’s a real organisation behind your site
Showing that your web site is for a legitimate organisation will boost the site’s credibility. The easiest way to do this is by listing a physical address. Other features can also help, such as posting a photo of your offices or listing a membership with the chamber of commerce
Highlight the expertise in your organisation and in the content and services you provide Do you have experts on your team? Are your contributors or service providers authorities? Be sure to give their credentials. Are you affiliated with a respected organisation? Make that clear. Conversely, don’t link to outside sites that are not credible. Your site becomes less credible by association
Show that honest and trustworthy people stand behind your site
The first part of this guideline is to show there are real people behind the site and in the organisation. Next, find a way to convey their trustworthiness through images or text. For example, some sites post employee bios that tell about family or hobbies
Make it easy to contact you
A simple way to boost your site’s credibility is by making your contact information clear: phone number, physical address, and email address
Design your site so it looks professional (or is appropriate for your purpose)
We find that people quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, and more. Of course, not all sites gain credibility by looking like IBM.com. The visual design should match the site’s purpose
Make your site easy to use – and useful
We’re squeezing two guidelines into one here. Our research shows that sites win credibility points by being both easy to use and useful. Some site operators forget about users when they cater to their own company’s ego or try to show the dazzling things they can do with web technology
Update your site’s content often (at least show it’s been reviewed recently)
People assign more credibility to sites that show they have been recently updated or reviewed
Use restraint with any promotional content (e.g., ads, offers)
If possible, avoid having ads on your site. If you must have ads, clearly distinguish the sponsored content from your own. Avoid pop-up ads, unless you don’t mind annoying users and losing credibility. As for writing style, try to be clear, direct, and sincere
Avoid errors of all types, no matter how small they seem
Typographical errors and broken links hurt a site’s credibility more than most people imagine. It’s also important to keep your site up and running.
If you want more information on creating a credible website, or if you want some help getting your website ranked well in the major search engines, come and talk to us. We’re a very friendly bunch and are passionate about helping small businesses succeed.
Squidoo is a free site in which users can create single web pages on particular subjects. These web pages are called lenses. In February this year there were over 900,000 hand built lenses on a variety of different subjects – so no matter what your small business is, there is space for you to create your lens and to promote the knowledge you have of your product and/or services.
The joy of Squidoo is that it’s so easy to build a lens; however, this blog post isn’t about the technicalities of how to build a lens – it’s so very simple to do that and Squidoo provides more than enough information on this itself. This blog post is about why, as a small business, you should build lenses on Squidoo and how to use your Squidoo lenses as part of your small business SEO (search engine optimisation) strategy.
Squidoo lenses are a fantastic way of boosting your own sites ranking in the search engines. Why? Because they are owned and managed by you. You provide the content, and decide how the lens is managed. And it’s you that provides the links from that lens to your site. Squidoo lenses are a great way of generating good quality, deep inbound links to your sites. With SEO, the more inbound links you have, the higher Google will rank your website for your determined keywords. However, as with most things, quality rules over quality, and this is where Squidoo fits nicely. By building a high quality lens (with lots of fresh, unique content, well optimised – see tips below), you will be able to build up its PageRank. You also have full control over the links that point from your lens to your site, and the anchor text that is used in each link. These are all important factors when it comes to determining link quality. A link, with good anchor text, from a reputable site, is worth far more than a link from a simple directory.
So how do you go about building and optimising a high quality Squidoo lens? Here, in no particular order, are my tips:
Make sure the URL is relative to your lens subject – such as Squidoo.com/building-squidoo-len-for-SEO.html (hyphens are better).
Ensure that the module title and subtitles contain keywords – these are the Squidoo version of h1 and h2 headers.
Ensure any images have keywords in their names and in their alt tags.
Make sure there is a 3-5% keyword density in the body copy (but no more than 5% as this will start to look spammy).
If applicable, install the Google Blog Search module into the lens – this is a really SEO friendly module as it contains live links that search engines can read. When installing, I’d normally put it at the bottom of your lens and make sure you use the keywords you are targeting in the box provided.
Ensure that the body copy has links to many different pages within your site. So not only the homepage, but other pages (known as deep links). Do this by typing: <a href=”www.URL.com”> text </a> , into the body copy.
But no more than nine links to each domain, i.e only nine links to www.yoursite.com. This doesn’t mean you can only have nine links full stop, but only nine to each domain. If you use more than nine, there is a very good chance that Squidoo will ban your lens.
If you have more than one lens, you can link to each of your other lenses too.
You can make many different lenses then have a directory lens that links to all of them.
Large lenses are better. However it’s not a good idea to just cut and paste material from your website. You can take copy from the site, but I recommend that you spend a bit of time amending it – otherwise Google will view it as duplicate.
The larger the lens and the better content, the higher PageRank you’ll get. Which means that the quality of the inbound links you get from it are better. Which will help the ranking of your main site.
Make sure you tag your lens with the appropriate keywords.
In the Lens Settings, ensure you opt out of text link ads (doesn’t include Google ads) and the banner ads. You don’t want other companies (possibly competitors) advertising on your business lens.
Also make sure you Digg, Stumble, Delicious etc all your lens when you make them (you’ll find on the the left side bar buttons to make this simple).
Also promote your lenses via Twitter – you want to get people to visit the lens – this will help boost its popularity.
Make sure you go back regularly and update your lenses. Squidoo (like search engines) favours lenses that are fresh and up to date (as opposed to ones that have been built, then left untouched). So even if it’s to remove or add a sentence or two, make sure you do something to your lenses on a regular basis to keep it fresh.
Once you’ve built your lenses, keep an eye on them, the page rank they have, and their rating in Squidoo. Promote them when you can via the social media outlets you use and you may soon find that you’ll be getting referrals to your small business website from Squidoo, as well as improved rankings in the search engines.
Once you’ve created your Twitter account and you’re using it to tweet regular updates, interacting with your followers and generally being a good source of information and conversation…then what? How do you move it on from being a fun and interesting tool, to something that benefits your small business?
It’s easy - measure, measure and measure again! But what do you measure and how, I hear you ask? You need to measure the response you get to each tweet. If you are using Twitter effectively, you will be linking to interesting articles, news reports and to pages on your own website. You should be using a tool that not only shortens those URLs, but also tracks the click through rate; such as bit.ly, zi.ma or cli.gs (among many, bit.ly is SMEketing’s tool of choice). By shortening the URLs you post in your Tweets through one of these services, you can also measure the success of that tweet. These services allow you to track:
The number of clicks
The time/date of clicks
Clicks split by country
Retweets
By tracking and measuring your tweets using one of these services, you can accurately see what subjects and topics are most popular. For example, a recent SMEketing Small Business Blog post titled Five Cost Effective Marketing Strategies for Your Small Business got a huge number of clicks and retweets from Twitter. This information tells me that people are interested in learning how they can market their small business using low cost marketing techniques (which given the state the economy right now, doesn’t surprise me!). I then use this knowledge to ensure my future marketing efforts reflect this demand; I can create new blog posts on a similar thread, expand that blog post into a white paper or in-depth article, put an offer on the SMEketing Email Marketing Tool etc. There are many ways I can use this information to further enhance my own marketing activities.
You can also learn what was not popular. You may have read an interesting piece of industry news that you thought would make a good subject of a future blog post. However, if you posted a tweet linking to that peice of news and it had a very low click through rate, you might want to reconsider writing that blog post.
Many people are using Twitter and now asking – where is the business benefit? Like a lot of new social media applications, it can be difficult to determine the exact ROI. But, by using it as a marketing research tool, it can help you direct your marketing efforts into activites that are most likely to pay off, and ensure you to avoid wasting your time on things that your stakeholders are not interested in.
UPDATE 24.07.09: Twitter today released a new ebook: Twitter 101 For Business. If you are new to Twitter, or just want to learn more about its application for your small business, I would recommend reading it.
You may think that you know enough about your business and the industry you work in, to not have a formal marketing plan or strategy. If you’re lucky enough to not be affected by the recession, and your small business is still performing well, you may take the stance of ‘if it ain’t broke, don’t fix it’ (or from my favourite childhood Disney film Beauty & The Beast ‘If it ain’t baroque, don’t fix it’!!).
However, if I may present another (non Disney) chiasmus quote: Fail to plan and you plan to fail. Even if your small business is doing well right now, you never know what’s round the corner. Small business that are successful at marketing always have a marketing plan. Marketing practices are constantly changing and evolving, so it’s best not to plan too far ahead; a 12 month plan should do it. Who knew 12 months ago that Twitter would suddenly explode into a mainstream marketing tool? If you don’t plan and review your marketing activities and continue to only carry out the marketing activities that you’ve always done, you may end up missing out.
You should ensure that your marketing plan is clear and simple – you need to be able to refer back to it easily, and track your progress against your goals and projections.
You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as part of a small business marketing plan, there are many ways which small businesses can promote their business and help drive leads.
1. Blogging: Setting up a blog can be completely free! Yes, we love anything free. But like most freebies, in order for it to be effective you need to plan it well and invest your time into it. Using free blog providers like Wordpress and Google Blogger are great ways of getting involved in the blogging world, without costing you a penny. There are so many different benefits of blogging, one of the biggest benefits is to your websites ranking in the search engines (aka Search Engine Optimisation - SEO): Google loves new and unique content. Blogging is a great way to constantly add new content to your site. Plus your posts will be tagged and full of relevant keyword. Blog well and others in your industry may link to you, increasing the number of valuable inbound links. For more on the benefits of blogging, read this post: Blogging – just for teenagers, or good for your small business?
2. Twitter: Again, another freebie! Twitter is great for promoting what you do and learning about latest industry trends. By joining the conversation and providing useful information, you will soon generate a loyal base of followers. Use Twitter to answer questions relevant to your industry, learn about new goings on, promote your product, events and news (but don’t be pushy). For more information on using Twitter to promote your small business, read these blog posts: Twitter: Small Business Success Stories – Will yours be one of them? and Guide to Getting Your Small Business Started on Twitter
3. Email Marketing: Email marketing can cost as little as 1p per recipient and £5 per mailshot (well, those are the rates for using a self managed SMEketing Email Marketing solution, but we like to think these are pretty competitive!). If you don’t have time to maintain a close working relationship with your customer base, email marketing is a great, cost effective way of keeping them updated with your latest news, products and offers. Email marketing can also be used as a lead generation tool. Send out well targeted mailshots to relevant recipients and you will find visits to your web site go up, and conversion rates increase. For more information on the benefits of email marketing read this blog post: Email Marketing for Small Businesses
4. Google AdWords: These unfortunately are not free (we wish!), but you completely control your budget. If you only have £10 a day to spend, that’s fine! Make sure you get the most from your budget by using relevant keywords, focused adverts with a strong call to action, and a well thought-through landing page. Google AdWords can be a great way of driving relevant traffic to your site, and the results are completely measurable. If something isn’t working, you know straight away. This is why AdWords are one of the most cost effective advertising mediums out there. Add Conversion Tracking to your adverts and you’ll be able to see exactly what ad’s are providing the highest conversion rate once visitors are on your site. Once you know that, you can direct your budget to keywords and adverts that are giving you the highest Return on Investment (ROI).
5. Search Engine Optimisation (SEO):You know I said Google AdWords weren’t free, well there is a way that you can get Google to promote your site FOR FREE! How? Improve your website’s ranking for relevant keywords, and Google will display your site in their search results – free of charge! But again, this is something that will take an investment in your time. Make sure your website is well designed – good navigation, lots of keyword rich content, no broken links, good use of anchor text in your links, etc… Once that is done, you need to boost the number of high quality inbound links. Go to Yahoo and type “linkdomain:yourcompany.com -site:yourcompany.com” to see the number of your inbound links. Do the same for your competitors and see how you compare. Next create a plan to increase the number of incoming links – sign up to relevant directories, promote your blog, create great content on your site that people want to link to. Links should be from high quality sites – link farms are NOT GOOD! The page giving you a link should have few other outgoing links on the same page, and the anchor text should be optimised to promote what you do, not necessarily your business name. An example of a good link to SMEketing would be: “SMEketing is a fantastic source for small business marketing advice and services.” The anchor text here tells Google that the link (www.SMEketing.com) is relevant to “small business marketing”. If the anchor text fell on the business name, it would just tell Google that “SMEketing” is relevant to www.SMEketing.com – which to be fair, it probably had figured out anyway!
Read here for more SEO tips: Top 10 SEO Mistakes Your Small Business Should Avoid
If you want to learn more about any of the above marketing strategies, please get in touch. At SMEketing we’re experienced in all these marketing mediums and have seen first hand the benefits when small businesses employ such tactics.
Email marketing is one of the most cost effective tools out there for small businesses.
Why use Email Marketing?
Well, it works. Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible £25 for every pound spent in 2007. To put this in perspective, that’s more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.
Why does email marketing work?
It’s cost effective – While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around 2p per recipient.
It’s immediate – Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
It’s relevant – Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
It’s completely measureable – More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
With the SMEketing Email Marketing Tool, we make the process of email marketing very simple while giving you the most advanced features available from any email marketing system.
The SMEketing Email Marketing tool has these features and benefits:
Personalization: Make it personal by inserting your subscribers name or the last product they purchased.
Forward to a friend: Let your recipients spread the word virally and track the results.
Only pay when you send: Simple pricing that means you only pay when you send, no monthly or hidden fees.
Send at any time: Full control over when your recipients will receive your campaigns.
Free campaign archive: Add a line of code to your website for a full archive that automatically updates.
Powerful reports: Track the opens, clicks, forwards, unsubscribes, bounces and more.
No ugly logos or links: We never insert our own logo or links.
Top notch deliverability: Authentication, relationships with ISP’s and more ensure your emails are delivered.
Get in touch if you want your business to start reaping the benefits of high quality email marketing campaigns!
I’ve been very busy this week – visiting clients and prospects throught the South of England. I’ve been to Guildford, Portsmouth, Southampton and Eastleigh! So I’ve not had a chance to write a proper blog post. The aim of this blog is to provide educational content, to help small businesses understand the various marketing strategies they can use to help make their small business a success.
During my visits to clients and prospects this week, the importance of educating oneself has being hugely reinforced. Unfortunately, more than one person I’ve spoken to this week has told me about an unfortunate experience when outsourcing a marketing function to an marketing agency or consultant (not SMEketing though!!!). This is why it’s so important to educate yourself in the basics of what you want to outsource. If you want to employ a marketing agency or a marketing consultant to manage your search engine optimisation (SEO), Google Adword (PPC), or design a website, you must educate yourself on the foundation prinicples of these marketing activities. Only then are you in a position where you can question the marketing agency; for example, if you don’t know what is involved in creating and managing a small business website, how do you know if you’re being spun a yarn?
Another example is SEO; just type “SEO basics” into Google and millions of entries come up. Even 30 minutes spent browsing these articles is time well spent. That way, when you talk to your marketing agency, you will understand the jargon (although a good agency will not try to confuse you by using terms and jargon that you won’t understand). You’ll also know if the agency or marketing consultant is implementing unethical tactics – something which is vitally important, especially when dealing with SEO.
So this is the lesson for the week – educate, educate, educate. I’m not suggesting you go out and buy loads of books on various marketing strategies or spend hours crawling the internet for information. But by arming yourself with a basic level of knowledge, when you’re talking to an ‘expert’, you’ll be in a better position to decide if they are really an ‘expert’ at all. Outsourcing marketing activies can can be a vital part of your small business strategy, but it can become very expensive if you’re dealing with an agency or consultant who is willing to take your money and run because you don’t know better!
This post is the second part of “Using Blogs for Small Business SEO”. Last week we established that blogging helps keep your website fresh. Google and the other search engines love fresh, new, unique and compelling content; uploading a blog post once a week (or more), gives the search engines exactly what they want.
The first thing I ever tell my small business clients, no matter what marketing service they are using from SMEketing is “Get yourself a blog!”. Blogs are probably one of the easiest, cheapest and most effective marketing tools out there for small businesses today.
Link building is one of the most important aspects of 
With the majority of people (approx 80%) searching the internet before they purchase a product or before they get in touch with a company they want to work with, it’s vital that all small business have an online presence that conveys a feeling of trust and creditability.
Squidoo is a free site in which users can create single web pages on particular subjects. These web pages are called lenses. In February this year there were over 900,000 hand built lenses on a variety of different subjects – so no matter what your small business is, there is space for you to create your lens and to promote the knowledge you have of your product and/or services.
Twitter has hit the mainstream, it’s official. It started 2009 with 6 million users, and has now grown to over 16 million users today.
You may think that you know enough about your business and the industry you work in, to not have a formal 
You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as part of a small business marketing plan, there are many ways which small businesses can promote their business and help drive leads.
I’ve been very busy this week – visiting clients and prospects throught the South of England. I’ve been to Guildford, Portsmouth, Southampton and Eastleigh! So I’ve not had a chance to write a proper blog post. The aim of this blog is to provide educational content, to help small businesses understand the various marketing strategies they can use to help make their small business a success.
