Here are two fantastic videos that present some incredible statistics about social media and the Internet in general:
Social Media Revolution
Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics.
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
% of companies using LinkedIn as a primary tool to find employees….80%
The fastest growing segment on Facebook is 55-65 year-old females
Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
There are over 200,000,000 Blogs
34% of bloggers post opinions about products & brands
Only 18% of traditional TV campaigns generate a positive ROI
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
JESS3 – The State of The Internet
JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010
1.73 Billion Internet users worldwide
90 Trillion Emails Sent in 2009
81% of Emails were Spam
126 Million Blogs on the Internet
27.3 Million Tweets Per Day
Faceboook serves 6 million pages per minute
4 Billion photos hosted by Flickr
182 Videos watched on average per month (per user)
If you’re using Twitter you will hopefully be starting to see the benefits. All businesses, large and small can benefit from using Twitter. Broadly speaking, the main benefits from using Twitter for business are:
Promotion
Market research
Networking
Lead generation
Education
So if we’re focusing on the first point of ‘Promotion’, we need to look at one of the key differentiators between you and your competitors – your Twittter background. When people are deciding who they want to follow, they only really have a few things they can use to help them decide – the content of your tweets, your bio and contact details and your wallpaper. If you’re using one of the generic Twitter backgrounds, you’re missing out on a trick! Your background is free advertising space, so use it well.
One of the best ways of using this space is to customise it using an image editor (such as Photoshop). Depending on your business and industry, you could create a radical, jazzy Twitter background, or maybe one with a more corporate, professional feel.
So what key information should you add to your Twitter background?
Synopsis (of your company, your role in the company, your interests – just who you are)
Company logo
Contact details
Email
Telephone
Website
Any other social media sites that are relevant – Facebook, Flickr, LinkedIn etc
Other extras you could include are:
Photo of yourself
Interesting details – such as your interests, passions
Contact address
Special offers (you could update these on a regular basis)
Once you’ve got the content you want, you then have to decide on the style of background. Do you want it be be vibrant and colourful, match your corporate colours, be one plain block of colour… the options are really endless.
If you’d like us to create a customised Twitter background for your Twitter account, get in touch today on info@SMEketing.com. With prices starting from £40, there’s bound to be an affordable option for you and your business.
Have you already got a customised Twitter background that you love? Let us know in the comments by leaving your @ Twitter details, and remember to follow SMEketing on @SMEketing.
If you’re using 
