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A guest post from Nick Belcher at Reputation Selling The recommendation from someone else still remains one of the most trusted sources of information in helping people to decide buy a product or service. Many businesses acknowledge that word of mouth is an effective way of attracting new customers and so make an effort to use [...]

Video is fast becoming a key differentiator between companies that are actively marketing themselves and engaging in communication with their prospects and customers, and those companies that are plodding along, relying on the same old tactics to keep them afloat. If you want to take the step into video, you might be unsure as to [...]