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Wikipedia describes black hat SEO as “SEO tactics such as spamdexing, attempt to redirect search results to particular target pages in a fashion that is against the search engines’ terms of service and is often considered unethical SEO.” The alternative is white hat SEO, which are the techniques that are approved by the search engines [...]

Back in February, Google made a large change to their algorithm. They make small tweaks and changes on a regular basis which normally go unannounced and unnoticed. However, this change, called Panda, is thought to have affected up to 12% of search query results in the US, so you can assume that there will be [...]

You may have heard people talking about the ‘bounce rate’ of a website, or more specifically a web page. If you’ve got Google Analytics, or another website tracker installed, you may see the bounce rate in a lot of your reports. But what does it mean and how can you use this data to improve [...]

Last Friday, Google announced that a large algorithm change had taken place on Thursday night. Normally this isn’t such big news – Google are always updating and tweaking their algorithm in the quest to make search results as high quality as possible. However, this wasn’t just some minor tweak. Taken from the official Google Blog: [...]

Before you start any kind of search engine optimisation activity, you must first undertake some keyword research. Keywords are the phrases that potential visitors (and customers) will type into the search engine to find your website. You might think that it’s easy to select a few, well targeted keywords, but in reality you need to [...]

A client got in contact today because she’d been sent an email from a random company saying: We’ll submit your website to 500 social bookmarking sites for just £50. Imagine getting 500 valuable links on high PR websites pointing to your domain… for just £50! That’s just 10p per link! We’ve probably all had an email [...]

If you’ve not heard about Google Instant yet – where have you been?! In the last day or two, the online community has been awash with discussions and debates surrounding this new Google update. If you’re not aware of Google Instant, here’s a summary: Google Instant is being rolled out in the US this week [...]

Google Analytics is a fantastic free service that lets you monitor your website performance and the activities visitors take on your site. Tracking your website performance is a vital part of search engine optimisation (SEO), but it can become even more valuable when you start to track your online conversions. A conversion is an action [...]

I am organising a trip up to London with some friends in September. We’ve decided to save some money and use the MegaBus to travel from Southampton. Due to my love of all thing organising, I was put in charge of sorting out the costs etc. So first thing I did was to Google MegaBus. [...]

The first thing I ever tell my small business clients, no matter what marketing service they are using from SMEketing is “Get yourself a blog!”. Blogs are probably one of the easiest, cheapest and most effective marketing tools out there for small businesses today. They have so many benefits, especially in terms of search engine [...]