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Back in February, Google made a large change to their algorithm. They make small tweaks and changes on a regular basis which normally go unannounced and unnoticed. However, this change, called Panda, is thought to have affected up to 12% of search query results in the US, so you can assume that there will be [...]

You may have heard people talking about the ‘bounce rate’ of a website, or more specifically a web page. If you’ve got Google Analytics, or another website tracker installed, you may see the bounce rate in a lot of your reports. But what does it mean and how can you use this data to improve [...]

What is a meta description? Continuing with our blog series on meta tags, this post looks at the meta description. The meta description tag plays an important part in optimising your site (SEO) and a crucial role in gaining click throughs from the search results. The meta description tag is a piece of hidden HTML coding [...]

What are title tags? One of the most basic, but important things you can do for your website (in terms of search engine optimisation – SEO), is to ensure that each and every page has its own unique, keyword rich title tag . The title tag can be found at the top of your source [...]

This final post in the six part series looks at how you can measure your SEO campaign. Like any marketing activity, you must measure and track progress if you are to ascertain the level of success. Using a tool such as Google Analytics, will give you the statistics required to measure the changes, improvement and [...]

Carrying on with this seven part series, this post looks at the elements you can utilise to optimise your site. There are many critical components involved in optimising a website – your goal is to ensure your site has the best chance of being crawled, indexed and ranked by search engines spiders. It’s important to [...]

Part three of this six part SEO series talks about what is involved when creating a plan for your search engine optimisation. Keyword Research Targeting the right term is a vitally important part of SEO. This is more than just measuring the level of searches a keyword gets and going for the one with the [...]

Point number four on the previous post (What is SEO (search engine optimisation)?) explained that search engines decide how to rank pages based on how relevant it feels it is for the searcher. So this blog post (second of six in the series) explains what is involved when search engines classify a page as ‘relevant’. [...]

Many of the SMEketing blog posts focus on search engine optimisation (SEO), but we realised the other day that we’ve not actually formally introduced what search engine optimisation is. If you’re not familiar with the topic, it can appear to be a very complex and confusing subject. Hopefully this series of six concise posts will [...]

This post is the second part of “Using Blogs for Small Business SEO”. Last week we established that blogging helps keep your website fresh. Google and the other search engines love fresh, new, unique and compelling content; uploading a blog post once a week (or more), gives the search engines exactly what they want. So [...]