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The first thing I ever tell my small business clients, no matter what marketing service they are using from SMEketing is “Get yourself a blog!”. Blogs are probably one of the easiest, cheapest and most effective marketing tools out there for small businesses today. They have so many benefits, especially in terms of search engine [...]

Link building is one of the most important aspects of search engine optimisation (SEO). Building the number of high quality inbound links is something that all small businessess should be doing as it has a huge impact on the ranking of your web pages in the search engine result pages (SERPs). The reason why links [...]

With the majority of people (approx 80%) searching the internet before they purchase a product or before they get in touch with a company they want to work with, it’s vital that all small business have an online presence that conveys a feeling of trust and creditability. Everyone has had the experience of clicking onto [...]

Squidoo is a free site in which users can create single web pages on particular subjects. These web pages are called lenses. In February this year there were over 900,000 hand built lenses on a variety of different subjects – so no matter what your small business is, there is space for you to create [...]

You can’t miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. So I wanted to outline five cost effective ways of spending your small business marketing budget. With online marketing become more and more vital as [...]

SEO (or Search Engine Optimisation) is defined by Wikipedia as: “the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results”. SEO is something that can be done by yourself – up to a point. The major search engines are constantly changing [...]

I was driving back to Southampton on the M3 the other day when I heard an interesting fact on the radio; did you know that 80% of research before purchase is done online. 88.14% of those searches are done using Google. So if you’re running a small business, your website must be found on Google to have [...]