http://www.SMEketing.com/top-10-seo-mistakes-your-small-business-should-avoid/#utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 09 Sep 2010 15:56:27 +0100 http://wordpress.org/?v=2.8 hourly 1 http://www.SMEketing.com/top-10-seo-mistakes-your-small-business-should-avoid/comment-page-1/#comment-17 Five Cost Effective Marketing Strategies for Your Small Business « SMEketing Wed, 01 Jul 2009 09:39:00 +0000 http://smeketing.wordpress.com/?p=480#comment-17 [...] Search Engine Optimisation (SEO): You know I said Google AdWords weren’t free, well there is a way that you can get Google to promote your site FOR FREE! How? Improve your website’s ranking for relevant keywords, and Google will display your site in their search results – free of charge! But again, this is something that will take an investment in your time. Make your website is well designed – good navigation, lots of keyword rich content, no broken links, good use of anchor text in your links, etc… Once that is done, you need to boost the number of high quality inbound links. Go to Yahoo and type “linkdomain:yourcompany.com -site:yourcompany.com” to see the number of your inbound links. Do the same for your competitors and see how you compare. Next create a plan to increase the number of incoming links – sign up to relevant directories, promote your blog, create great content on your site that people want to link to. Links should be from high quality sites – link farms are NOT GOOD! The page giving you a link should have few other outgoing links on the same page, and the anchor text should be optimised to promote what you do, not necessarily your business name. An example of a good link to SMEketing would be: “SMEketing is a fantastic source for small business marketing advice and services.” The anchor text here tells Google that the link (www.SMEketing.com) is relevant to “small business marketing”. If the anchor text fell on the business name, it would just tell Google that “SMEketing” is relevant to www.SMEketing.com – which to be fair, it probably had figured out anyway! Read here for more SEO tips: Top 10 SEO Mistakes Your Small Business Should Avoid [...] [...] Search Engine Optimisation (SEO): You know I said Google AdWords weren’t free, well there is a way that you can get Google to promote your site FOR FREE! How? Improve your website’s ranking for relevant keywords, and Google will display your site in their search results – free of charge! But again, this is something that will take an investment in your time. Make your website is well designed – good navigation, lots of keyword rich content, no broken links, good use of anchor text in your links, etc… Once that is done, you need to boost the number of high quality inbound links. Go to Yahoo and type “linkdomain:yourcompany.com -site:yourcompany.com” to see the number of your inbound links. Do the same for your competitors and see how you compare. Next create a plan to increase the number of incoming links – sign up to relevant directories, promote your blog, create great content on your site that people want to link to. Links should be from high quality sites – link farms are NOT GOOD! The page giving you a link should have few other outgoing links on the same page, and the anchor text should be optimised to promote what you do, not necessarily your business name. An example of a good link to SMEketing would be: “SMEketing is a fantastic source for small business marketing advice and services.” The anchor text here tells Google that the link (www.SMEketing.com) is relevant to “small business marketing”. If the anchor text fell on the business name, it would just tell Google that “SMEketing” is relevant to http://www.SMEketing.com – which to be fair, it probably had figured out anyway! Read here for more SEO tips: Top 10 SEO Mistakes Your Small Business Should Avoid [...]

]]> http://www.SMEketing.com/top-10-seo-mistakes-your-small-business-should-avoid/comment-page-1/#comment-16 Lynn Hogg - More 4 Mums Tue, 02 Jun 2009 11:47:18 +0000 http://smeketing.wordpress.com/?p=480#comment-16 Interesting about the 302 and 301 redirects - will have to look at mine - thanks! Interesting about the 302 and 301 redirects – will have to look at mine – thanks!

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