We’ve talked a lot about Twitter in the SMEketing Marketing Blog, but that’s just because we love it so much and we know what benefits it can bring to a small business.
So we’ve decided to put down the top 20 business benefits we think Twitter can have on a business (in no particular order):
Engage and converse with your target audience- Create brand awareness
- Promote of any new offers, services, products etc
- Keep up to date with industry news and developments
- Promote your blog content
- Find prospects – use the search function and look for people mentioning requirements for services/products you supply
- Customer services – keep customers updates with any issues etc
- Event management – keep delegates up to date and help them network online
- Keep up to date with what your competitors are up to
- Market research
- Give your company a more personal feel
- Online reputation management – find out what people are saying about you and react immediately
- A method of gaining feedback
- SEO boost/increased online footprint
- Q&A tool – have a question? Your Twitter network will have the answers
- HR resource – find new employees quickly and cheaply
- Internal communication
- Help find new suppliers and partners
- Promote images via TwitPic and other Twitter based image viewers
- Use Twitpolls to help make decisions, undertake research etc
There are so many other great business uses of Twitter – if you can think of anymore add them to the comments below!