Top Ten SEO Tips For Small Businesses: Part Two

December 21, 2009

Last week I started this blog post – Top Ten SEO Tips, so this week continues the post and features search engine optimisation (SEO) tips six to ten. You can read Part One here: Top Ten SEO Tips For Small Businesses: Part One. If you have any questions regarding SEO, get in touch with a SMEketer today!

6. Analyse your website structure. Do you have a lot of deep pages, hidden within subfolder after subfolder? Aim to keep the architecture of your site nice and flat – you don’t want to make it difficult for search engines or visitors to find content. Try and keep everything within two clicks of the homepage.

7. Going back to content – how fresh is the content on your site? Google and the other search engines love new and unique content. So try and update your website on a regular basis. This could be through a blog, press releases, or new product pages. Just keep it fresh – no one likes anything stale!

8. Linking…. oh linking, everyone is always going on about the number links to your site…why? Because it’s important! Each link is like a vote of confidence in your site, so the more you have (from reputable, high quality sites), the better. Building the number of quality links to your site takes time. Register with industry directories, local directories, become active in social media, make the most of social bookmarking, create amazing relevant content that people will want to link to, create articles and post them out to article sites, comment in forums… there’s so many activities you can do to increase the number of links to your site. It’s an investment – in time and sometimes money, but it’s worth it. Have a look at this post to see how you can track your links and the links of your competitors: How to Increase the Number of Links to Your Small Business Website.

9. Register with Google Webmaster and submit your xml sitemap. This is an xml file includes all the pages of your website in a way that makes it easy for Google to reference and index. Google Webmaster will also tell you if there are any errors with your site, what some popular keywords are surrounding your site, some of the links pointing to your site and more.

10. Register with Google Analytics and start using it on a regular basis to monitor your site. Google Analytics is a free peice of software that enables you to track all the activity on your site. It’s actually a bit scary the amount of information it can give you. But for a small business owner, or marketing professional, it’s an invaluable tool that can help you improve your website performance and growth.

This is just the tip of the SEO iceberg – there’s so much to SEO and it’s constantly changing and evolving. At the end of the day though, it’s all about creating a quality website, adding regular quality content and being active in the world wide web. It’s not rocket science, but it does take time. So if you’d rather put your SEO in the hands of people who love everything to do with search engine optimisation and who are experienced enough to be able to execute SEO strategies quickly, efficiently and effectively, then come and talk to us at SMEketing today – call us now, or email on info@SMEketing.com.

Filed under: Search Engine Optimisation (SEO)

Tags: (SEO), search engine optimisation