The Importance of Custom Twitter Backgrounds

March 2, 2010

If you’re using Twitter you will hopefully be starting to see the benefits. All businesses, large and small can benefit from using Twitter. Broadly speaking, the main benefits from using Twitter for business are:

• Promotion
• Market research
• Networking
• Lead generation
• Education

So if we’re focusing on the first point of ‘Promotion’, we need to look at one of the key differentiators between you and your competitors – your Twittter background. When people are deciding who they want to follow, they only really have a few things they can use to help them decide – the content of your tweets, your bio and contact details and your wallpaper. If you’re using one of the generic Twitter backgrounds, you’re missing out on a trick! Your background is free advertising space, so use it well.

One of the best ways of using this space is to customise it using an image editor (such as Photoshop). Depending on your business and industry, you could create a radical, jazzy Twitter background, or maybe one with a more corporate, professional feel.

So what key information should you add to your Twitter background?

• Synopsis (of your company, your role in the company, your interests – just who you are)
• Company logo
• Contact details

Email

Telephone

Website

Any other social media sites that are relevant – Facebook, Flickr, LinkedIn etc

Other extras you could include are:

• Photo of yourself
• Interesting details – such as your interests, passions
• Contact address
• Special offers (you could update these on a regular basis)

Once you’ve got the content you want, you then have to decide on the style of background. Do you want it be be vibrant and colourful, match your corporate colours, be one plain block of colour… the options are really endless.

If you’d like us to create a customised Twitter background for your Twitter account, get in touch today on info@SMEketing.com. With prices starting from £40, there’s bound to be an affordable option for you and your business.

Have you already got a customised Twitter background that you love? Let us know in the comments by leaving your @ Twitter details, and remember to follow SMEketing on @SMEketing.

Filed under: Social Media Marketing

Tags: Social Media Marketing, Twitter