At last! Twitter has come up with a way in which you can organise the people you follow on Twitter. Previously, everybody you followed, whether they were a friend, colleague or client, was lumped into one big Twitter pot under the heading of ‘Following’. All those people that you follow on Twitter, all mixed up, with no real easy way of tracking them on a regular basis.

But now Twitter have released the latest update – Twitter lists. What are these, and why are they so good for your small business Twitter account? Below are some bullet points highlighting the main areas you need to know about Twitter lists:

• Twitter lists are groups of fellow tweeters that you create yourself
• These lists can be public or private
• You can be added to anyones list
• Anyone can follow any of your public lists – which means they can follow the list without having to follow all the users within that list
• The number of followers you have will soon no longer be the gauge of the quality/success of your Twitter account – it’s all about the number of lists you are on
• If you want to follow a particular group of people/companies, such as small businesses, you can find a small business Twitter list and either follow that, or look at the Twitter accounts included in that list and follow those who you think are relevant to you

If you want to see exactly what Twitter lists are and how to use them, watch the video below (apologies for the very, very poor spelling of Philip Schofield’s name!!):