Using LinkedIn as a Promotional Tool

July 1, 2010

Founded in December 2002 and launched in May 2003, it is mainly used for professional networking

Some LinkedIn statistics (as of April 2010):

• More than 65 million registered users
• Covers more than 200 countries and territories worldwide
• On average 36.5M people visit LinkedIn.com every month
• 51% male, 49% female
• Average age – 35-49
• 47% college educated, 27% university and above

So how can you use the tools LinkedIn offer to promote your business, your products and services and any offers or events?

• Members only groups can be created to provide your customers with a exclusive opportunity to network with other customers
• For customers with a particular product or service interest, focused sub-groups can be set-up
• You and your customers can upload photos, videos, create online polls, take part in forums, and receive email updates
• Groups can be used to communicate news and start online discussion and debate
• LinkedIn can also be used to promote events very effectively

Like most free social networking sites, you will get out what you put in. It can be resource intensive in terms of time, but for small businesses on a budget it can be an effective way of promotion.

If you’re interested in using LinkedIn or any other type of social media to promote your business, get in touch. We can help set you up with social media accounts, and can give you training and guidance on making the most of them. Alternatively we can completely manage all your social accounts for you!

Call us on 023 8083 7271 or email us on info@SMEketing.com.

Filed under: Social Media Marketing

Tags: LinkedIn, online promotion, Social Media, Social networking