Twitter is an extremely effective tool for promoting and managing events. If you hold any kind of events, be it seminars, webinars, exhibitions or training workshops, you can use Twitter to help ensure it is a success.

Some Twitter statistics (from April 2010)

• Twitter now has 105,779,710 registered users
• New users are signing up at the rate of 300,000 per day
• 180 million unique visitors come to the site every month
• Twitter users are, in total, tweeting an average of 55 million tweets a day
• Twitter’s search engine receives around 600 million search queries per day

So how can you use Twitter to promote your event?

• Depending on the type of event you are holding, choose to either use your main corporate Twitter account, or create a new account – purely focused on just this event (which might be the best choice if you have an event which is reoccuring)
• Create a Twitter hashtag unique to each event and use this in each tweet
• Encourage delegates to update their own Twitter feeds with tweets about the event using this hashtag
  • This hashtag measn that anybody at your event, or interested in your event can instantaneously see what you, your delegates and other interested parties are doing and saying
• Twitter can also be used to provide mini-updates for one-on-one delegates
• Use Twitter as a way to inform event participants of the latest event updates/changes
• Include tweets containing links to new information, advice, tools and resources on your website
• Use Twitter to instantly communicate important messages and ‘calls to action’ to their delegate/customer base
• Delegates can subscribe to your Twitter feed or your hashtag search result via mobile or RSS for instant notification

Twitter’s social nature, combined with the ability to create instant updates and announcements makes it a perfect took to keep delegates up to date with the latest event news. Used wisely it can have a real impact on the success of your events.

For help creating and managing a Twitter account, get in touch with us here at SMEketing. Call 023 8083 7271 or email info@SMEketing.com and one of our social media SMEketers will be in touch!