We love to blog and we also love to promote the importance of having a company blog to our clients. For example, did you know that more than 50% of consumers start their search for a new product or service online? This is why it’s so important to have a really strong online presence. Your website needs to:
- Be found online for a wide range of search terms
- Be high quality
- Convince visitors to buy your product/make an enquiry
One of the best ways of hitting all the above goals on the head in one easy(ish) way is to blog.
Here are some interesting company blogging stats from HubSpot’s State of Inbound Marketing study:
- 57% of the respondents reported that they have acquired a customer through their company blog
- Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages
- Companies that blog have far better marketing results. Specifically, the average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
The last two company blogging statistics are very interesting. Not only does having a corporate blog help to grow the number of pages in your website (which makes sense as each blog post becomes a new page), but it also drastically increases the number of links to your site.
When you regularly create useful, interesting and unique content, you help to show yourself as an industry leader. Your site becomes more trustworthy, helping to convince visitors that they should buy your product or service when the requirement arises. People in your industry are also more likely to want to become associated with you and your content, and this is how the increase in inbound links arises. People want to naturally link to your content because they feel it’s useful and valuable.
How Do You Set Up a Company Blog?
It’s easy to create a company blog. We normally install WordPress onto your domain. WordPress is the worlds leading blogging platform and makes it incredibly easy to manage your blog. By hosting your company blog on your corporate domain, you’ll get all the SEO benefits of adding new fresh content and gaining high quality links. Don’y host your blog on a free platform that’s not on your domain as you’ll loose all these benefits.
If you’re not sure how to install WordPress onto your domain, please get in touch. We can design up and upload a WordPress blog with a similar look and feel to your company website, making sure your corporate standards are adhered to.