Why Your Site Must Be Responsive

Why Your Site Must Be Responsive by April 21st 2015

Chances are, if you’ve had a new website built in the last few years, it’ll be responsive. Any web designer/builder worth their weight in anything knows the importance of having a responsive, mobile/tablet friendly website and should be building sites with this in mind automatically.

If you’re not 100% clear on what a responsive website is, here’s the Wikipedia description:

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Having a responsive website used to be important due to the increase in people accessing the web on a variety of mobile and tablet devices. However, there’s now another hugely important reason for having a mobile friendly site – keeping in Google’s good books.

Google announced recently that they would be rolling out their newest algortithm update at the end of the month. The two major features of this update:

  1. More mobile friendly websites in the search results
  2. An increase in relevant app content in the search results.

By giving priority to mobile friendly websites, Google is giving you the opportunity to knock larger competitors off the top ranking positions in the search results. Generally speaking, small and medium sized business are more flexible when it comes to making changes to their websites, and this includes having more current, newer and responsive designs.

If you don’t currently have a responsive website, make this a top priority. You’d be surprised how quickly you can have a new website built nowadays (get in touch if you want to know more about how we can help with this). If you don’t have a responsive website, the chances are you’ll find the number of visitors coming from Google dropping soon.

Traffic from mobile search currently makes up about 30% of total traffic search. So for every 10 people that visit your website, at least three of them are navigating through their phone or tablet. Have you visited your site via this method recently? How was the user experience? Are those three visitors suffering?

Having a mobile friendly website isn’t just about pleasing Google. It’s about pleasing the visitor. Having a better user experience means you’re more likely to convert those visitors into paying customers.

So how does your site look on a mobile or tablet device? If it’s not responsive, get in touch and I’ll get your website up to scratch in no time!
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