Contact us today and let’s explore how our custom landing page service can transform your Google Ads campaigns.
Why Do You Need A Strong Landing Page?
Custom landing pages are the secret weapon in your Google Ads toolkit.
In the digital landscape, you have a mere 0.05 seconds to make a compelling first impression. Our landing pages are expertly crafted to capture attention within this narrow window, ensuring visitors stay engaged rather than bouncing to a competitor.
By investing in bespoke landing pages tailored specifically for your Google Ads campaigns, you’re not just enhancing the effectiveness of every click; you’re strategically boosting your overall return on investment.
We understand the importance of those first few moments on your landing page. That’s why we design them for instant impact and smooth performance. You’ll quickly reap the benefit, as they start to bring in more leads and sales.
Below are the benefits of our custom Google Ad landing pages:
Tailored for Your Campaigns
Each Google Ad targets a specific audience with a specific message. A custom landing page directly continues that message, providing a seamless experience for the visitor. This alignment greatly improves the chances of conversion, as there’s no disconnect between the ad and the subsequent page.
Quality Scores and Ad Ranks
Google rewards relevancy. Custom landing pages are crafted to be highly relevant to the corresponding ad, potentially improving your Quality Scores. This can lead to better ad positions on the search page and lower cost-per-clicks, stretching your ad spend further.
Higher Conversion Rates
A custom landing page is focused on a single objective, matching the intent of the ad that the visitor clicked on. Without the distractions of a generic page, visitors are more likely to complete the desired action, whether that’s making a purchase, signing up for a newsletter, or making an enquiry.
Specificity Drives Success
With custom landing pages, you can cater to the specific needs and queries of different segments of your target audience. This level of specificity can significantly improve the performance of your Google Ads by addressing the unique concerns and interests of each visitor.
Analytics and Insights
Custom landing pages are built with analytics in mind. By tracking how users interact with each element of your page, you can gain valuable insights that can be used to refine not just the landing page itself but also the ads that lead to it.
Easy Testing
Custom landing pages are ideal for A/B testing. By creating slightly different versions of a page, you can test and tweak elements to see what resonates best with your audience. Over time, this leads to highly optimized pages that consistently convert at a higher rate.
Landing Page Feature and Fees
Essential Package – £350
Ideal for startups and small businesses looking for a cost-effective yet impactful solution
Custom Copy
Responsive Design
Branding
Google Analytics and Ads Integration
Custom Domain or URL Integration
One Round of Revisions
Simple Form Integration
Advanced Package – £500
Ideal for startups and small businesses looking for a cost-effective yet impactful solution
Custom Copy
Responsive Design
Branding
Google Analytics and Ads Integration
Custom Domain or URL Integration
Three Rounds of Revisions
Two-Step Form
Testing & Optimisation*
Additional Features**
*To enable effective testing and optimisation of the landing page, management of the Google Ads account by SMEketing is necessary for the Advanced Package.
**Including pop-ups, video headers, dynamic text replacement, and integration with apps like Zapier.
Ready to take the next step?
Get in touch with us today and let’s explore how our custom landing page service can transform your Google Ads campaigns.
Landing Page FAQs
What makes a landing page different from a regular webpage?
A landing page is specifically designed with a single focus or goal, such as generating leads or making sales. Unlike regular webpages, it’s streamlined to guide visitors towards this goal without distractions.
Why should I use custom landing pages for Google Ads?
Custom landing pages are tailored to continue the message of your Google Ads, creating a seamless transition for the visitor. This alignment enhances conversion rates and optimises ad spend by ensuring relevancy and focus.
How does a landing page improve my Quality Scores in Google Ads?
Google rewards relevance between ads and landing pages. A custom landing page that closely aligns with your ad content can improve your Quality Scores, potentially leading to better ad positions and lower costs.
Can I use your landing page services if I'm not using SMEketing for Google Ads management?
Yes, our landing page services are available both as part of our Google Ads management and as a standalone offering.
What’s the difference between the Essential and Advanced packages?
The Essential package is a cost-effective solution with basic features, ideal for start-ps. The Advanced package includes more customisation options, advanced features like A/B testing, and is better suited for businesses seeking a comprehensive approach.
What does 'Testing & Optimisation' entail in the Advanced Package?
This involves A/B testing different elements of your landing page to find the most effective version. For this, we need to manage your Google Ads account to align the testing with your ad campaigns.
How long does it take to develop a custom landing page?
The development time can vary based on the complexity of the page, but typically we aim to complete landing pages within 2-3 weeks from the start of the project.
Are there ongoing costs or subscriptions for the landing pages?
The prices listed are one-time fees for the design and creation of the landing page. However, any additional updates or major revisions after completion may incur additional costs. For clients of SMEketing there will be a small increase to your management fee to cover the ongoing management, testing and optimisation of your page(s).
Can I make changes to the landing page after it's live?
Yes, the number of revisions allowed depends on the package chosen. For those who are not using SMEketing to manage their Google Ads, any post-launch changes can also be made but might be subject to additional fees.
