Contact us today and let’s discuss how our Google Ads Audit can revolutionise your lead generation. Because when your Ads perform, your business transforms.
Why a Google Ads Audit is Essential for Your Business:
Have you set up your own campaign but not sure you’re getting the most from Google Ads? Are you worried you’re wasting money or feel you could be getting more from your investment?
There are so many features and nuances to Google Ads that it can be hard to ensure you’re running an effective campaign whilst also running your own business.
Our Google Ads Audit service takes a thorough look into your account. It covers all areas of your campaign and you’ll take away a list of action points that will immediately improve your campaign performance.
You’ll be able to transform your account from one that’s wasting money, to one that’s streamlined, effective, and giving you better results at a lower cost.
Your Custom Audit Includes:
- Strategic Overhaul: From Campaign Settings to Retargeting strategies, we meticulously refine each component for peak performance.
- Actionable Insights: No jargon, just clear, actionable steps that you can implement immediately for measurable improvements.
What Areas Does The Audit Look At?
- Campaign Settings – Ensuring the foundation of your campaigns is set for success.
- Location Targeting – Optimising for the right geographical audience.
- Bid Strategy – Aligning bidding with your campaign goals for maximum ROI.
- Device Bidding – Customising bids for different devices to capture your audience effectively.
- Ad Scheduling – Timing your ads to reach customers when they’re most likely to convert
- Ad Extensions – Enhancing your ads with additional information to improve visibility and click-through rates.
- Demographics Targeting – Refining your audience based on demographic data to increase relevance.
- Ad Copy – Crafting compelling messages that resonate with your target audience.
- Keyword Expansion – Broadening your reach with carefully selected keywords.
- Keyword Targeting – Focusing on the most effective keywords to drive qualified traffic.
- Quality Score Analysis – Reviewing keyword relevancies to improve your ads’ quality scores, resulting in better ad positions and lower costs.
- Conversion Tracking – Making sure every conversion is tracked so you know exactly where your results are coming from.
- Call Tracking – Analysing call tracking set up to see the full picture of your campaign performance.
- Retargeting – Capturing interested prospects who have not yet converted.
- Plus other areas relating to your specific business and your ad account
Google Ads Audit Fee
Fees for our Google Ad Audit service start from £1000. The price is dependent on the type of advertising you’re undertaking (search, display, video, performance max and/or shopping), as well as the size of your Google Ad campaign.
You will receive a comprehensive report which outlines clearly a set of action points to undertake. If you need us to carry out the recommendations made, then we can do this for an additional fee.
Ready to take the next step?
Contact us today and let’s discuss how our Google Ads Audit can revolutionise your lead generation. Because when your Ads perform, your business transforms.
Google Ads Audit FAQs
What exactly is a Google Ads Audit?
An audit is a comprehensive review of your Google Ads account, where we analyse every aspect of your campaigns to identify areas of waste and opportunities for optimisation.
How long does a Google Ads Audit take?
The time taken for an audit can vary depending on the complexity and size of your account, but typically, we aim to complete audits within 5-10 business days.
Will my ads remain active during the audit?
Yes, your campaigns will run as usual. Our audit is non-intrusive and doesn’t interfere with the running of your active campaigns.
What if I have multiple Google Ads accounts?
We can audit multiple accounts. Please get in touch to discuss a custom audit plan that suits all your advertising needs.
How is the audit fee determined?
Fees start at £1000 and vary based on the scope of your advertising (e.g., search, display, video, etc.) and the size of your campaigns.
What do I get at the end of the audit?
You’ll receive a detailed report outlining strengths, weaknesses, and a list of action points for immediate improvement.
Do you implement the recommended changes?
While the audit provides a blueprint for improvement, we can also implement the recommended changes for an additional fee.
What makes SMEketing's Google Ads Audit different?
Our audit is grounded in over 15 years of expertise with a focus on lead generation. We don’t just identify issues; we provide strategic solutions that aim to improve lead quality and boost ROI.
What if I need ongoing Google Ads management after the audit?
We offer full Google Ads management services and can discuss a suitable ongoing strategy to ensure continuous optimisation and performance.
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