Getting your business off to the right start
Whether its a one off service you require, or more longer term help, making sure you implement the right marketing activities from the start is vital if your new business is to succeed.
When you’re starting a new business, the amount of different tasks and steps can seem daunting. I want to help make life easier for you, by taking the stress out of the marketing side of things.
There’s no ‘one size fits all’ marketing solution for a start up – it completely depends on your business and the market you’re operating in. However, I can work with you to identify what needs to be achieved and to create and implement the strategies and tactics necessary for success.
As part of the consulting service I will:
- Understand and identify the best ways to market your business
- Help you to generate awareness, leads and sales
- Give you the tools and strategies to help you stand out from the competition
- Help you with your digital presense:
- Designing and building a modern, reponsive website
- Helping with relevant content
- Driving traffic to your site through relevant content, advertising and social campaigns
- Creating effective sales funnels to push visitors through the sales pipeline
- Assist you with any branding – logo, brochures, leaflets and more
- Give you the tools to communicate effectively with your customers, such as email marketing and PR
- Create a structure within the business
- If needed, I’m more than happy to roll my sleeves up and execute any marketing tactics that are required
I will carry out research into your marketplace to understand the internal and external environment in which you operate. I will also review the services and products that you plan on offering. This will give me a clear understanding of your business, its marketplace and how your goals can be achieved so that an effective marketing plan can be created.
Understanding of who your competitors are and what they are doing is important to identify what works and what doesn’t. This will enable us to create strategies that will set you apart from your competitors and help prospective customers understand your USPs and key selling points.
Customer Persona Creation
It’s vitally important to have an indepth understanding of who your customers are. What interests them, what motivates them, where do they go online, how old are they, are they male or female? All of these factors help us to shape a marketing plan that targets the right people in the right way.
Stand out from your competition and be memorable. With the experience accumulated since SMEketing was launched in 2008, I can help you create your brand guidelines and any supporting marketing materials your new business may require. From logos, brochures and leaflets, to business cards, exhibition stands, mugs and pens. Over the years I’ve done it all!
Designing and developing websites is one of the things I love doing the most! Creating something tangible, that reflects the style of your business, but yet drives people through from initial visit to sales, is extremely rewarding. I can also work with you to make sure your website has the right content and is optimised for search engines (known as Search Engine Optimisation, SEO).
You cannot ignore the impact social media can have on your business. Its vital that new businesses choose the right social platform(s) to work with and use them appropriately. I can help you with your social media strategy and management on all of the major social channels including Twitter, Instagram, Facebook, YouTube and Pinterest, as well as give you the tools and training needed to manage these platforms successfully.
Content Strategy & Creation
Customer research starts online. We will work with you to identify or review your content to ensure you are giving the right message to the right people. Effective, relevant content can not only improve user experience and help drive people through the sales funnel, but will also help your new websites search engine rankings.
Sales Funnel Creation
All prospect customers will go through a sales funnel – from awareness, evaluation, purchase and loyalty. I will help you design a funnel that will move prospects along the journey, no matter what stage they arrive. From email marketing campaigns, to remarketing advertising campaigns on social media and Google and more.
I can create a marketing plan based on the appropriate elements of the marketing mix, to help your business reach their target customers. Recommendations based on your content creation plan and sales funnel proposal will ensure that all marketing activities suit the growth and promotion objectives of your business.