120% Increase In Conversions
50% Reduction in Cost Per Click (CPC)
47% Drop In Cost Per Conversion
The Client: Vertere Acoustics
Vertere Acoustics is a prestigious British high-end audio manufacturer, founded and led by visionary Touraj Moghaddam, who is also renowned for his co-founding of Roksan.
The Background
SMEketing began collaboration with Vertere Acoustics at the end of 2020 through Chelsea Hinton of Hinton Collective, with active campaigns officially starting in January 2021.
“SMEketing has been managing my clients’ Google Ads for several years. They are highly knowledgeable and always seeking ways to improve campaign performance. I wholeheartedly recommend SMEketing’s services.”
Chelsea Hinton
Initial Challenges
Vertere Acoustics targets a niche audience with an interest in high-end audio solutions. Reaching this discerning demographic effectively required a data-driven and highly targeted Google Ads strategy.
Strategies Implemented
Campaign Creation
SMEketing initiated two separate search campaigns: one focused around Vertere’s unique products and another aimed at generic industry terms to capture those higher up in the sales funnel.
Data-Driven Targeting
SMEketing adopted a targeted approach, employing demographic and device-based bid adjustments in line with Vertere’s ideal customer profile. Geographically, we zeroed in on areas near Vertere’s distributors, thus eliminating wasted ad spend.
Remarketing and Smart Bidding
After gathering sufficient data, SMEketing launched a remarketing campaign. This ensured that Vertere Acoustics remained top-of-mind for potential customers. As data continued to accumulate, a switch to a max conversions smart bidding strategy was made for further refinement.
Account Efficiency
From the outset, SMEketing set up the account following best practices, which led to a quickly optimised and efficient account. Once performance metrics were satisfactory, the focus shifted towards reducing the average CPC, which allowed for an increase in clicks and conversions without affecting the budget.
The Results
Month 1: January 2021
- Conversions: 72
- Conversion rate: 11.71%
- Average CPC: £0.46
- Cost per conversion: £3.95
Month 3: April 2021
- Conversions: 146
- Conversion rate: 16.70%
- Average CPC: £0.34
- Cost per conversion: £2.06
Year-on-Year Comparison: January 2022
- Conversions: 159
- Conversion rate: 11.21%
- Average CPC: £0.23
- Cost per conversion: £2.06
This project is a prime example of SMEketing’s commitment to enhancing lead quality, optimising budgets, and driving sustainable growth.
Get Your Google Ads Settings Right with the Help of an Experienced Google Ads Agency
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As a Google Ads agency in Southampton, we are positioned perfectly to help business owners, MDs and sales/marketing managers with their Google Ads. Get started today with our free Google Ads Growth Review!
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Why SMEketing Stands Out
Focused Expertise
For over 15 years, we’ve specialised in Google Ads, placing us in a unique position of mastery. Our singular focus allows us to delve deeper, stay up-to-date with the platform’s latest trends, and leverage our comprehensive knowledge to give your campaigns a competitive edge.
Efficiency and Ownership
We take the reins of your Google Ads account, allowing you to focus on what you do best – running your business. With strategic foresight and proactive management, we optimise campaigns for peak efficiency and maximum return on investment.
Client Relationships
We foster long-term relationships built on open communication, regular updates, and clear reporting. With us, you’re never in the dark about your campaign’s performance.
Result-Driven Execution
Every 90 days, we implement a fresh roadmap tailored to your evolving needs. We keep you updated at every turn with regular check-ins and monthly reports, offering transparency and clarity on your campaigns’ progress and results.
Continuous Optimisation
At the end of each 90-day cycle, we reassess and optimise the strategy, ensuring your Google Ads remain an efficient, powerful tool for driving business growth.
Ready to Turbocharge Your Ads with Our FREE Growth Review?
Consider it your personalised roadmap to Google Ads success.
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We’ll conduct an exhaustive analysis of your current strategy, spotting expensive gaps and eliminating waste, curtailing needless ad spend and Google’s money grabs.
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We then compile a profit-boosting action plan, providing strategic recommendations at zero cost.
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You’ll receive a concrete, step-by-step list of changes aimed at enhancing your ads’ profitability.
Whether you choose to proceed with our services or not, you’ll walk away with valuable insights to drive your business forward.
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